Ange Postecoglou's key address of his players hours before Tottenham's Europa League final victory has surfaced and shows a manager tapping into the emotions of his players.
The talk is proving popular on social media. Here, BBC Sport presents Postecoglou's words shared at the team hotel before Spurs' 1-0 win over Manchester United in Bilbao:
"From the day I arrived, it was about family.
"We are not in this position just because of our football. We are in this position because all of you, plus the staff, have stuck together like family through the tough times. And we're going to need that today.
"Remember why we do this. It's not just about winning things - it's about paying back, giving to people who love us, who make sacrifices for us.
"So you walk out today not just 11 brothers. You walk out today with all of us with you, with all those people with you, thousands in the stadium with you, hundreds of thousands back home with you.
"We are the biggest army. And they can't stop us. They can't stop us. What we have can't be stopped.