Kaizen Gaming, the owner of the Betano brand, has forged a new three-year strategic partnership with Tottenham Hotspur Football Club.
Betano will be the club’s official training wear partner for the 2026/27 season. This will give the brand a presence on pitch-side LEDs and big screens and on training kits in pre-match and pre-season activity in the lead up to men’s fixtures.
Once the 2026/27 season is done, Betano will transition into the club's official Europe & LatAm Betting Partner through to 2029.
A shared vision of modern sports
Kaizen claimed that Tottenham Hotspurs FC was a “natural fit” for Betano's long-term support of iconic football clubs and its international growth strategy. The team boasts a global audience of more than 600 million, a social following exceeding 130 million and the Premier League's fastest-growing social audience since 2022/23.
“We're pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement,” said Ryan Norys, chief revenue officer, Tottenham Hotspur.
"From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football as well as striving to help enhance knowledge around responsible gaming.”
Julio Iglesias, chief commercial officer at Kaizen Gaming, added: "Tottenham Hotspur is one of the world's most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League's most influential digital platforms.
“Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.”