Spurs could land a huge financial boost should they be successful in hosting NFL’s flagship game the Super Bowl in the future.
That is according to football finance expert Dr Dan Plumley who exclusively told Football Insider the reasons why Spurs should be looking to host the event.
Crystal Palace co-owner Woody Johnson is pushing for Spurs to host the Super Bowl, which has never been held outside of America.
Spurs regularly hosts NFL games at the Tottenham Hotspur Stadium, alongside major music events to increase revenue.
Spurs could land ‘wider exposure’ as Super Bowl hosts
Speaking exclusively to Football Insider, Plumley believes hosting the Super Bowl could be a major coup for Spurs.
“It would be significant, wouldn’t it,” Plumley said.
“It’s difficult to put a number on it ultimately, and of course, you can only sell out the seats that are in the stadium.
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“We’ve seen them sell out NFL games anywhere you live to the games they’ve already had, but it’s the wider exposure that a Super Bowl gives you.
“We know how many millions of people fly to America to watch that event. We know how many people watch it all the way around the globe.
“It’s one of the single biggest sporting events on the planet, and Spurs would be able to benefit if they were to host that game.
“In those kind of ways, this commercial leverage is over the top. You know, packages and things that you could put together.
“There’s the whole brand of branding of the event. There’s the marketing around it. There’s the exposure.
“And, also, of course, it would benefit London significantly because the people coming in and and spending money in London.
“So, yeah, there there’s benefits all the way through that, but it it’s really tough to pull a figure on it because you’re talking about added value, you know, over the top of the event itself.”
Tottenham could earn £1bn from hosting Super Bowl
It has been previously suggested that Spurs could earn £1billion from hosting the Super Bowl, in a move which could instantly double their revenue.
It would also help Spurs wipe out their stadium debt, having spent £1bn in building their home which opened in 2019.
That could have significant impact on their ability to invest in the playing squad, with the club having not won a league title since 1961.