Since launching in 2020, the partnership has focused on shining a light on fans who have gone the extra mile in their support of the Club through the “Hotspur Heroes” series. The series has seen the Club and Cadbury offer rewards for our supporters, such as Lyn who has followed the Club for over 72 years (1,500 home games) and was recently surprised with a private training ground tour led by Club legend Ledley King.
Other campaigns including “Made to Share” have also included exclusive giveaways and experiences for supporters, including VIP matchdays at Tottenham Hotspur Stadium.
The next chapter of the partnership will see a continued emphasis on celebrating our communities, including a focus on profiling fan stories around our women’s team.
Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said: “We’re thrilled to be extending our partnership with Cadbury, continuing to profile supporter stories and provide rewards through exclusive experiences. Since the partnership began, Cadbury and Spurs have shared a commitment to recognising those who dedicate so much to the Club, and we’re proud to continue working together to bring that shared purpose to life.”
Louise Page, Cadbury Partnerships & Owned Channel Lead, said: "Cadbury is dedicated to celebrating the people at the heart of Tottenham Hotspur - the fans and N17 community that makes the club so special. Over the last six years, we've loved shining a light on Hotspur Heroes like Lyn, whose 72 years of following this club deserved a moment to remember, while giving thousands of fans the chance to attend matches and have incredible once-in-a-lifetime Spurs experiences. As we proudly continue our support of the men's and women's teams, we're committed to creating even more memorable moments with the supporters who are the lifeblood of this club.”