Supporters will have access to an honest review of our engagement throughout the past season. Our Chief Executive Officer, Vinai Venkatesham, and Chief Communications Officer, Kate Miller, both outline the Club’s commitment to strengthening communication, building trust and ensuring supporter perspectives are considered throughout the decision-making process. The pair address the importance of supporter influence, as well as the power of building a culture where the voice of fans is embedded in how the Club will operate.
Drawing on analysis from across the year, alongside continued feedback through our Fan Advisory Board, Junior Supporters Group and other key stakeholder groups, the plan reviews what we have heard, where we have made progress and where further work is needed. Introduced as part of the Premier League’s Fan Engagement standard across the league in 2023, clubs are required to publish a roadmap of proposed and planned engagement for the season ahead, and ours provides transparency, publication of key insight and reflections from thousands of supporters through surveys, meetings, forums, focus groups and direct engagement throughout last season.
A clear outline of the progress made during 2025/26 in response to supporter feedback can be viewed in our ‘what we heard, what we did’ review, including the introduction of the Fan Experience Team, expanded Junior and Young Adult ticketing, continued work to improve matchday atmosphere, the development of supporter-led displays and further consultation on the Club’s history and heritage. Equally, a range of commitments, including demonstrable change on the pitch and continuing the exploration process on a dedicated singing section, are made.
Our approach will continue to be underpinned by six key pillars: Fan-Centred Culture, Trust and Transparency, Listening to Our Fan Community, Emotional Connection, Matchday Atmosphere and Supporter Dialogue. Our commitment is to strengthen our relationship with supporters and build on a two-way relationship, and this Fan Engagement Plan forms a clear explanation of the way we will continue to work.