Daniel Levy and his new Tottenham CEO Vinai Venkatesham delivered a very different kind of address to the fanbase and it certainly made its mark in varying ways.
Before getting into the nitty gritty of what the new double act said with grand statements, a healthy dollop of clarity, a fair bit of bromance and only a couple of misjudged moments teetering on the cringeworthy, it immediately has to be said that the mere fact that the Spurs hierarchy are communicating is a huge step in the right direction.
The lack of communication and direct explanation from the powers-that-be at the club each season, other than the biannual words of Levy in his chairman's message and the financial statement, only serves to form caricatures in the eyes of the supporters, particularly when decisions made over the years have flummoxed the fanbase.
So it is hopefully a sign of things to come under Venkatesham, lauded for his open and transparent dealings with the fans down the road at Arsenal, that this attempt was made to explain the recent decisions made at Spurs and also humanise Levy, a chairman who was the focus of the biggest protests of his tenure last season.
It's a shame that the club didn't promote the YouTube-based interview on X (formerly known as Twitter), or put up clips on TikTok, their biggest social media platform, and it only appeared on an Instagram story post, which lasts for 24 hours, and their BlueSky account which currently only has 30,000 followers. It's an interview that should be seen because, regardless of opinions over what was said, it's exactly what the supporters have long been calling for from the club.
So let's dive into the seven-minute interview itself. Immediately there was a difference with the double act nature of it. That's something we haven't seen before.
Levy has always been seen as the all-powerful entity in the Tottenham palace, the Wizard of N17 behind the curtain, but this video felt like it was laying the foundations for a new era, with Venkatesham's greater ease in front of the camera helping drive many moments of the interview.
The new man believes the duo will form "a powerful partnership" and while he made it clear that he will be taking the lead on day-to-day operational matters on and off the pitch, he added that there won't be any decisions made "of any significance" that the two men won't be "completely joined at the hip on".
Venkatesham has an open way of conversing, an unwillingness to put a varnish on things, and that was immediately clear. It will serve him well in the future in connecting with the fans as Tottenham decisions often need a bit of explaining that previously rarely came in any real detail.
"That's not to say we always agree, we often disagree and we often challenge each other," he said of Levy. "But I think that's a good thing and I think by working together we'll get to better answers. I think I've got some experience that is going to be valued and helpful but I don't have all the answers. I need to learn and to understand more about this football club.
"Ultimately, how I see it is that a football club exists to make its supporters proud and the way that you make your supporters proud is by competing to win and ultimately winning trophies, doing that in a way that is consistent with the history, the values and the traditions of a club that has been built up over many, many decades."
There's often been a feeling within Tottenham over more recent decades that what Levy says goes or at least the people around him have mostly simply agreed rather than offered different viewpoints. If true, that's not the best way for a huge organisation to be run for so long with just one dominant voice. Certainly Venkatesham's words suggest that he will often challenge Levy's view on things and it's either going to work well or fail spectacularly.
Tottenham fans will be hoping that it's the former after almost as many technical directors as head coaches over the years and that Venkatesham is the one that sticks as he did at Arsenal. That his role as a CEO comes with the most power anyone has been handed at the club below Levy, he's certainly got the best chance of doing so.
The 44-year-old is a self-confessed workaholic like his new chairman and the mention of that brought a slightly awkward moment when Levy admitted he thought he was going to speak about their shared love of red wine before a little back and forth on the subject.
Of course it was an attempt to be light-hearted but it wasn't exactly a 'man of the people' moment from the 63-year-old and you can imagine someone off camera waving their hands frantically for someone to change the subject, but at least he was attempting to show a different side to him to the caricature portrayed.
Venkatesham spoke a lot about the fans and the amount of research and reading he's doing to ensure he understands what they want and need as fully as possible, with meetings with the Tottenham Hotspur Supporters' Trust and Fans' Advisory Board in his diary for the next couple of weeks.
The new CEO will be aware that he's coming in as 'that guy from Arsenal', but one of the key takeaways from the joint interview was not only his transparency in how he operates but also his desire to connect Spurs with their fans again. It's something he did successfully down the road at the club's north London rivals and there was genuine disappointment among their supporters' trust and various fan groups when he left a year ago.
Halfway through the interview and the elephant in the room was finally addressed. The sacking of Ange Postecoglou after the Australian had delivered Spurs their first trophy in 17 years and first European title in 41. Levy's intro into the subject was odd with that in mind.
"I'm very grateful to Ange. I don't regret appointing Ange," said the chairman.
Why would he? We're not talking about his brief Nuno Espirito Santo mistake here. We're talking about a manager who had to pick up the club in the post-Harry Kane era and after improving their league position in his first year, delivered a historic moment in his second season that gave many Spurs fans their greatest night in recent memory and had an estimated 220,000 of them out on the streets of N17 for a parade that will never be forgotten.
It's certainly not something that anyone would regret and it was an oddly negative way to start talking about someone who had snapped in half the stick Levy was always beaten with over the lack of trophies in his tenure.
The chairman then again made it clear that Spurs, and that now means Thomas Frank, need to compete in all competitions. He said that it was a collective decision to sack Postecoglou rather than simply his own, before listing the things that stood out to him about Frank.
Venkatesham then gave an interesting insight into how Frank was appointed, the level of which we rarely are party to publicly from the club. There are high hopes for the clever Dane to move to the next level from the impressive work he did at Brentford.
"We ran a really, really thorough process at speed. We defined 10 characteristics that we think are important to be a successful manager at Tottenham Hotspur," he said. "We analysed in real detail through our technical staff led by Johan [Lange], more than 30 candidates.
"We had a shortlist, we spent a lot of time with the shortlist, and Thomas was absolutely the number one candidate. I could not be more excited to have him join the club. I agree with everything that Daniel said around his characteristics. Personally, one of the things I’m really excited about is he’s an outstanding developer of young players. I really look forward to seeing what he can do with the squad that we have here."
Venkatesham praised the foundations of the club before declaring that he would not have joined Spurs if he did not believe there was a whole other level that could be reached.
Levy explained that there's no point having a wonderful stadium if the team is not going to win on the pitch and reiterated that all of the events held at the ground are to go back into the team. "Everything is about the team, everything," said the chairman.
That might have been the perfect time to stop the interview, after five-and-a-half minutes with plenty of insight, discussion of the outgoing and new head coach, the decisions made and a little bit of humanisation of the chairman.
It didn't though and it's perhaps the final minute or so that could define what comes next for Levy and his legacy.
After a little more talk of wine and a lot of praise from Venkatesham towards his new boss, the Tottenham chairman started to throw out the declarations and they are ones that will now hang around his neck for better or worse.
The first was: "I've got very broad shoulders. Failure is not an option. The desire is to succeed, because it's so difficult I want to succeed even more."
When talking about that night in Bilbao, Levy essentially confirmed what Postecoglou had said that he felt some within the club were nervous and worried ahead of the final rather than having that mindset to go in and win.
On that final whistle in Spain, Levy said: "It was such an amazing experience and you saw the outpouring of emotion with the parade. It was just incredible. We've won a European trophy. It's not enough. It's what we haven't done that's more important. We need to win the league. We want to win the Premier League. We want to win the Champions League. We want to win."
And with that Levy grabbed the pressure off Frank and placed it firmly back on those apparently very broad shoulders. For all eyes are now on how he goes about making his own huge statement a thing of reality rather than wishful thinking.
It's the kind of sweeping statement that a chairman or new owner declares when they first take over at a new club. Levy though has had almost a quarter of a century at the helm to try to make that dream happen, with season after season of not building upon what came before.
He even spoke about a new manager bringing a fresh start during this interview but Spurs have had so many fresh starts that they don't really know what they are any more.
It's all very well saying that "failure is not an option" but if silverware is the measure of success then Levy has only just had his second taste of not failing on the pitch in 24 years.
There's of course more to it than that amid the landscape of the club building its new home and the scale and financial muscle of the teams Tottenham are up against in the Premier League and also this season in the Champions League.
However, these words will now haunt or define Levy.
"It's not enough. It's what we haven't done that's more important. We need to win the league. We want to win the Premier League. We want to win the Champions League. We want to win."
The long-game process of building his sort of Tottenham Hotspur has not worked up until this point. It's come close on a couple of occasions to becoming something more, but that's been the exception rather than the norm over the past quarter of a century.
If Levy wants Spurs to win the Premier League and the Champions League in the seasons to come then the club will have to spend the money required to achieve that and do so in the right ways. Investment is needed because the stadium has not been able to provide enough revenue by itself to bankroll such a statement. A side bursting with young talent is exciting but is not enough on its own.
Tottenham's rivals are moving quickly and they are spending huge amounts on players ready to compete now rather than in the future. Levy made a big decision in sacking the man that finally won him a trophy and he has to ensure his successor can meet the job's criteria by competing on all fronts with a squad fit for exactly that purpose.
Ange Postecoglou was a man who made a big declaration and was true to his word. Now it's Daniel Levy's turn.