Tottenham are in talks over multiple commercial deals after making new hires to boost their revenues, sources have told Football Insider.
The development of Spurs’ 62,850-capacity stadium has strengthened the club’s global appeal to sponsors in recent years.
The north London giants’ latest accounts for 2023-24 revealed their turnover fell from £549.6million in 2022-23 to £528.2million, but that was driven by a significant drop in Uefa prize money.
However, Tottenham’s commercial revenue surged from £227.7million to £255.2million across the same period as they continue to cash in on opportunities at their stadium.
The Telegraph reported on 15 July chairman Daniel Levy has hired Altius8 agency, which was founded by former Manchester United executives, to help transform Spurs’ revenues.
The newspaper said the team is led by Victoria Timpson, who left Old Trafford as part of Sir Jim Ratcliffe’s cost-cutting measures last summer.
MORE FOOTBALL INSIDER STORIES
Sources say Tottenham are now in talks to agree multiple new sponsorship deals as they aim to capitalise on commercial opportunities following their latest hire.
Tottenham in talks over £20m naming rights deal
Tottenham are looking to agree a new sponsorship deal to replace their previous partnership with INEOS.
The petrochemicals company, which is spearheaded by Ratcliffe, first partnered with Spurs in 2020 after agreeing to become their official hand sanitiser and 4×4 vehicle partners.
The deal was later expanded in 2022, with the INEOS brand displayed in the dugout of the Tottenham Hotspur Stadium.
However, court records show Spurs filed a commercial claim against INEOS last month after the British company exited the sponsorship deal three years into a five-year agreement.
Meanwhile, Tottenham remain in talks over a lucrative stadium naming rights deal after failing to reach an agreement since the state-of-the-art facility opened in 2019.
It is believed Levy has been holding out for a deal in excess of £20million.
Bournemouth to accept £60m bid as Tottenham accelerate move
In terms of on-field matters, new boss Thomas Frank is looking to help Spurs compete towards the top end of the Premier League table next season.
Football Insider revealed on 22 July Tottenham want to sign Bournemouth star Illia Zabarnyi and are prepared to compete with PSG for the centre-back’s signature.
It is believed a bid in excess of £60million will be difficult for the Cherries to turn down and could see the Ukraine international complete a move to north London.
Spurs have already secured permanent deals for Mohammed Kudus, Mathys Tel, Kevin Danso, Luka Vuskovic and Kota Takai this summer.