Tottenham chairman Daniel Levy said sacking Ange Postecoglou was "emotionally difficult" and a "collective decision", telling the club's media team it wasn't his call alone to axe the Australian manager.
It's been nearly two weeks since the former Socceroos manager was ousted at Spurs, with the London-based club wasting little time in naming former Brentford coach Thomas Frank as his replacement.
Levy spoke to the media for the first time since Postecglou was dumped from the role just 16 days after winning the Europa League, declaring European glory wasn't enough for the Australian to keep his job.
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Levy told Spurs media the board came to a "unanimous decision" to sack the 59-year-old after finishing 17th in the English Premier League.
"You saw the outpouring of emotion with the parade. It was just incredible. We've won a European trophy," Levy said.
"But it's not enough. It's what we haven't done that is more important. We need to win the league.
"We want to win the Premier League. We want to win the Champions League. We want to win."
Levy admitted Postecoglou's axing divided supporters, but noted it was the club's worst finish since they were relegated in the 1976-77 campaign.
"I'm very grateful to Ange. I don't regret appointing Ange. In his first season we finished fifth and in our second season we were over the moon to win the trophy," he said.
"But we need to compete in all competitions and we felt that we needed a change. I've got an excellent relationship with him. I've told him he's always going to be part of our history.
"Himself and his family are always welcome back. It was a collective decision. It wasn't my decision. We do everything together. Emotionally it was difficult but we believe we've made the right decision for the club."
The naming of Thomas Frank as their fifth full-time manager in six years and the 13th since Levy became chairman over 25 years ago, is a chance for fresh start for Spurs.
"Whenever you have a new coach it's always a fresh start. You always have different ideas. But we want to build on the success of winning a trophy last season.
"One of the things that stood out to me with Thomas is that he's clearly highly intelligent. Great communicator. Super human being. Plus all the other technical aspects that are obviously important."
Spurs chief executive Vinai Venkatesham explained why Frank is the man for the job.
"We ran a really thorough process at speed. We defined 10 characteristics that we think are important to be a successful manager at Tottenham Hotspur," Venkatesham said.
"We analysed in real detail, through our technical staff led by Johan (Lange, technical director), more than 30 candidates. We had a shortlist. We spent a lot of time at the shortlist.
"And Thomas was absolutely the number one candidate. And could not be more excited to have him join the club. I agree with everything that Daniel said around his characteristics.
"Personally one of the things I'm really excited about is that he is an outstanding developer of young players. I really look forward to seeing what he can do with the squad that we have here. I think the club have got wonderful foundations."