Newcastle United are on the hunt for additional attacking reinforcements after capturing the signature of Anthony Elanga. Only this time it will be a central striker pursued as Eddie Howe seeks competition for Alexander Isak.
That in itself is a hard sell. The sales pitch will essentially involve talk of rivalling Isak for a solo starting spot through the middle but attempting to persuade talent to take up that fight will come with difficulties.
Tottenham Hotspur endured a similar problem when luring players to north London to accompany Harry Kane in their attacking ranks. This is not an impossible task, however, and Spurs are actually proof that you can still find big names to come in and offer competition to your prized asset.
But one other dilemma Newcastle must deal with is the market value and inflated price tags of some of their top targets at the top end of the pitch.
So far this summer, United have seen swoops for Joao Pedro and Liam Delap fall short. Pedro moved for £60m, while Delap had a tempting release clause of £30m.
Since then, there has been speculation over moves for Hugo Ekitike, valued at £86m by Eintracht Frankfurt, and Yoane Wissa, thought to be worth £50m in the eyes of Brentford - who are already dealing with key exits in the form of Thomas Frank, Christian Norgaard and potentially Bryan Mbeumo.
Another name floated is that of Ollie Watkins, who also won’t come cheap despite entering the business years of his career. Yet still some fans on Tyneside will refuse to get excited about a free transfer in the form of Dominic Calvert-Lewin.
It does certainly feels as though this summer market, more than so, has seen prices inflated in a significant way. Matheus Cunha’s £62.5m release clause move seemingly started it off.
Meanwhile, Mbeumo will cost more than that, while some will argue Elanga is not a £55m player just yet. Meanwhile, Arsenal are set to spend £50m on Noni Madueke, which again will be used as a yardstick for attacking valuations in the future.
With north of £100m being squirrelled away for Elanga, a goalkeeper and a central defender - and with limited sellable assets at the club’s disposal - Newcastle may not be able to go big on an Isak competitor.
Here at ChronicleLive, we are dedicated to bringing you the best Newcastle United coverage and analysis.
Make sure you don't miss out on the latest NUFC news by joining our free WhatsApp group. You can get all the breaking news and best analysis sent straight to your phone by clicking here to subscribe.
You can also subscribe to our free newsletter service. Click here to be sent all the day's biggest stories.