January 20 – Embattled Tottenham Hotspur have announced a “reset” aimed at creating a winning environment and building bridges with fans.
But whether under-pressure manager Thomas Frank remains at the helm long enough to reap any rewards from it remains to be seen.
The reset will look at sporting operations, player transfers, academy development, and supporter engagement, as the club takes stock at the midpoint of a disappointing season.
Delivered by CEO Vinai Venkatesham, who as a former Arsenal executive has had his work cut out winning over fans, it’s a message which acknowledges failures.
Venkatesham admitted “the men’s team has “fallen short of where we want to be so far this season” and said the club “must add more quality, experience, and leadership to compete consistently at the highest level.”
He framed the moment as a “rare opportunity” to rebuild internal processes following a deep review of football and non-football operations, with the stated aim of regular Champions League contention.
Tottenham say they maintain confidence in the current squad, despite it sitting in 14th place in the Premier League table. But admit reinforcements are needed.
Venkatesham promised “a more proactive approach to recruitment, alongside a wage structure that supports our ambition,” adding: “Player trading is also about knowing when to sell and being decisive about moving players on who are not part of our future. Doing so is essential to maximising value and managing our financial fair play obligations.”
The academy remains another strategic pillar. Spurs accept that progress in youth recruitment and coaching must translate more reliably into first-team minutes or transfer value. Additional investment has been committed to improve development pathways.
Venkatesham acknowledged a growing rift between the team and its fans, who have fallen out of love for head coach Frank. “Perhaps most importantly, we know there is distance between the club and our supporters, and we are committed to rebuilding that connection,” Venkatesham said.
Investment in Tottenham Hotspur Women will also increase. “Our joint ambition is clear,” Venkatesham said. “To see our men’s team competing regularly in the Champions League and for major trophies, while significantly raising the competitive level of our women’s team. We know words carry little weight without action.”