November 19 – Tottenham Hotspur have extended their partnership with Coca-Cola through to the end of the 2027/28 season, securing the drinks giant as the club’s Official Soft Drinks Partner across both the men’s and women’s teams.
The renewal continues a relationship first formed in 2022 and keeps one of the world’s most recognisable consumer brands embedded at Tottenham Hotspur Stadium on matchdays. Coca-Cola’s full beverage range – which also includes Fanta, Sprite and Dr Pepper – will remain available throughout the state-of-the-art venue for another two seasons at least.
The agreement marks another step in strengthening the commercial spine of the club ahead of what is expected to be a sale, though the club has denied it is for sale.
Coca-Cola will play a larger role in fan-facing activations at home and abroad. The partnership has already delivered a number of community-led initiatives, including a campaign with Special Olympics athletes supported by the women’s team.
The renewed deal also places greater emphasis on promoting Spurs Women – an area both parties highlight as a shared priority, in line with growing commercial attention around the women’s game.
Ryan Norys, chief revenue officer, Tottenham Hotspur said: “Our partnership with Coca-Cola has brought together two globally recognised brands in their respective fields. We are thrilled to be extending this partnership with a renewed focus on empowering the continued growth of our women’s team and engaging with fans.”
Javier Meza, president marketing europe, Coca-Cola said: “Tottenham Hotspur is an iconic club that we’ve had the privilege of working closely with over the past three years. We’re excited to continue our valued partnership, with both the men’s and women’s teams, to share moments of refreshment and enjoyment with Spurs fans in London and beyond.”