September 12 – Tottenham Hotspur have sharpened their knives, unveiling a three-year partnership with Stanley, the global hand tools giant.
Under the deal, Stanley will gain visibility at Tottenham Hotspur Stadium, with the usual branding on LED perimeter boards on matchdays and involvement in local outreach programmes.
Ryan Norys, Spurs’ chief revenue officer, said: “We are excited to announce a partnership with STANLEY for the next three years as part of its UK-expansion objectives. We have a strong connection to our local area and in STANLEY we have found a partner equally dedicated to fostering meaningful connections with its communities.”
In recent years have secured headline partnerships with AIA, Cinch and Getir, while also looking further afield across Asia and the United States. These partnerships have cemented Tottenham’s reputation as one of the Premier League’s most marketable clubs.
This announcement comes on the back of the departure of Daniel Levy after 24 years at the helm.
Levy was legendary for his sharp negotiating to maximise revenues and squeeze every last pound from deals. Without his day-to-day hand in the business, the challenge for Tottenham’s new leadership will be maintaining that same momentum on the financial ledger while ensuring the club builds on the momentum of winning their first trophy in 17 years on the pitch.