Tottenham Hotspur and AIA Group Limited have been partners since 2013, when they first sponsored the kit for cup games
Tottenham Hotspur have extended their partnership with AIA Group Limited. The Hong Kong-based life insurance and financial services company will remain the club's front-of-shirt sponsor until the end of the 2026/2027 season, before becoming the training wear sponsor until 2032.
In July 2027, AIA will transition from a Global Principal Partner to a Global Training Partner. The company's logo will continue to appear on LED signage at the stadium, and its campaigns will include both the men's and women's teams.
Tottenham boasts one of the longest club sponsorships in Premier League history, having been partnered with AIA since 2013, when they initially sponsored the kit for cup fixtures. Since the 2014/15 season, the company has been the primary kit sponsor.
In the last 12 years, Tottenham have established themselves as one of the biggest clubs in the English top-flight. Spurs won their first and only trophy during this period in the summer, defeating Manchester United in the UEFA Europa League final.
Meanwhile, over 175,000 young people across Asia have participated in AIA football clinics led by Spurs coaches. An official statement from the AIA Group Chief Marketing Officer, Stuart A. Spencer, reads: "AIA is delighted to extend our strong partnership with Tottenham Hotspur Football Club through to 2032.
"The evolution of our partnership reflects our shared belief in the power of sport to inspire healthier living and personal development. Asia is the region with the Premier League’s largest fanbase and as we enter the next chapter of our collaboration, we’re excited to build on our achievements and introduce new initiatives that empower people across Asia to live Healthier, Longer, Better Lives.
"AIA’s own commitment to best-in-class training initiatives reflects the same principles championed by the Club – teamwork, personal growth, and excellence. AIA has continued to set new records with 11 consecutive global Million Dollar Round Table number one rankings, demonstrating how training underpins the success of our professional agency and helps to cultivate the industry’s best talent."
Meanwhile, Ryan Norys, the Chief Revenue Officer at Tottenham Hotspur, said: "During our long-term partnership to date, Tottenham Hotspur and AIA have made history together.
"Both brands have experienced significant growth as we have shared unforgettable moments on and off the pitch, including some of the most important events in our Club’s history.
"Importantly, the partnership has been able to make a tangible, positive difference in the lives of thousands of young people across Asia – bringing our unique brand of football coaching to a region that has such a huge passion for the game – with the clear message of empowering people to live Healthier, Longer, Better Lives.
"We are incredibly excited for the next chapter of a special partnership that will see our two globally recognised brands remain synonymous with each other for many years to come."