The Premier League (PL) club, Tottenham Hotspur FC have inked a new sponsorship agreement with the online sports betting brand, Betano.
As part of the deal, the brand has become the club’s official betting partner. Betano will also act as the club’s official partner for the men’s first squad, after which it will sponsor the squad in Europe and Latin America, with the arrangement set to extend until the conclusion of the 2028-29 season. According to the terms of the agreement, the operator will have visibility on social media and on the club’s training uniform, and its logo will display on pitch-side LEDs and screens at Tottenham Hotspur Stadium.
Tottenham Hotspur’s Chief Revenue Officer, Ryan Norys, commented, “We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement. From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”
With the new deal, Betano will replace BetMGM as the training shirt sponsor. Furthermore, the operator is now partnered with FIFA as a sponsor of the South American and European World Cups.
Julio Iglesias, Chief Commercial Officer, Kaizen Gaming, said, “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.
“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”
The agreement is consistent with Betano’s wider worldwide expansion plan.