We are delighted to announce a renewal of our partnership with Coca-Cola through to the end of the 2027/28 football season. The partnership will make Coca-Cola the Official Soft Drinks Partner of both our Men’s and Women’s teams.
Since first partnering in 2022, the Club and Coca-Cola have worked closely together on providing fans with unique experiences and delivering meaningful activations, including a collaboration with the Special Olympics to celebrate moments that matter in sport alongside our women’s team.
Through the extended partnership, Coca-Cola will play a central role in connecting with Spurs supporters around the world. Coca-Cola’s full portfolio of much-loved beverages will be available on matchdays at Tottenham Hotspur Stadium – including Coca-Cola Original Taste, Coca-Cola Zero Sugar, Diet Coke, Fanta, Sprite, Dr Pepper and more.
The renewed partnership will also see an increased focus on profiling our women’s team as part of a shared commitment to supporting the growth of the women’s game.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: "Our partnership with Coca-Cola has brought together two globally recognised brands in their respective fields. We are thrilled to be extending this partnership with a renewed focus on empowering the continued growth of our women’s team and engaging with fans."
Javier Meza, President Marketing Europe, Coca-Cola said: "Tottenham Hotspur is an iconic club that we’ve had the privilege of working closely with over the past three years. We’re excited to continue our valued partnership, with both the men’s and women’s teams, to share moments of refreshment and enjoyment with Spurs fans in London and beyond."
This partnership also complements Coca-Cola’s ongoing league-wide agreement with the Premier League and further reinforces its commitment to connecting with football fans in meaningful ways.