Tottenham have partnered with Samaritans and the Premier League's Together Against Suicide initiative to help break the stigma around asking for help with your mental health.
A powerful video, featuring Spurs' men and women's team coaches and players, addresses the importance of talking and reaching out - particularly over Christmas.
Research shows more than half (58%) of people struggling with their mental health would be reluctant to ask for support, while one in five people have admitted to finding the current festive period tougher than last year.
"To Talk Is To Do," is the message.
"At Spurs, we want to break the stigma that exists around people not reaching out for the support they need for fear of being judged," said Tottenham CEO Vinai Venkatesham. "Making that first call for help can make all the difference.
"We are extremely proud to be working alongside Samaritans to convey this message."
If you watch anything today then let it be this., external.