Premier League side Tottenham Hotspur is celebrating the “unbreakable bond between fan and club” with a new omnichannel campaign to mark the release of its 2025-26 kit.
Crafted in partnership with creative agency T&P, ‘Take a Vow’ will be centred around a “rousing” spot starring former captain Ledley King, who will lead players, staff and fans in a collective vow of loyalty.
According to the agency, this launch intends to emulate “the rollercoaster of emotions that have always been part and parcel of being a Spurs supporter”.
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“To launch the Spurs Home Kit after a season that epitomised the highs and lows of football, it seemed a particularly pertinent moment to honour the unbreakable, unwavering loyalty Spurs supporters have shown over generations,” said Sam Collins, creative at T&P.
“Inspired by an iconic piece of football commentary, ‘Take a Vow’ is a rallying cry to the Tottenham Hotspur faithful. A reminder that through it all, the love they have for their club endures.”
Despite a poor league performance, the London club will compete in the UEFA Super Cup and next season’s Champions League after defeating Manchester United in the Europa League final earlier this month.
Premier League side Tottenham Hotspur is celebrating the “unbreakable bond between fan and club” with a new omnichannel campaign to mark the release of its 2025-26 kit.
Crafted in partnership with creative agency T&P, ‘Take a Vow’ will be centred around a “rousing” spot starring former captain Ledley King, who will lead players, staff and fans in a collective vow of loyalty.
According to the agency, this launch intends to emulate “the rollercoaster of emotions that have always been part and parcel of being a Spurs supporter”.
Subscribe to Marketing Beat for free
Sign up here to get the latest agency-related news sent straight to your inbox each morning
“To launch the Spurs Home Kit after a season that epitomised the highs and lows of football, it seemed a particularly pertinent moment to honour the unbreakable, unwavering loyalty Spurs supporters have shown over generations,” said Sam Collins, creative at T&P.
“Inspired by an iconic piece of football commentary, ‘Take a Vow’ is a rallying cry to the Tottenham Hotspur faithful. A reminder that through it all, the love they have for their club endures.”
Despite a poor league performance, the London club will compete in the UEFA Super Cup and next season’s Champions League after defeating Manchester United in the Europa League final earlier this month.