Tottenham Hotspur are set to appoint Alex Scotcher as their new commercial director in January, according to the Telegraph.
The Tottenham Hotspur Stadium are still looking for a naming rights partner since moving into their new stadium in April 2019.
Spurs are eyeing a sponsor for their new stadium and are convinced the arrival of Scotcher will speed up the process and finally get a deal over the line.
He helped Everton agree a lucrative Hill Dickinson naming rights partnership for their new stadium, with the Merseyside club bagging a deal worth £10m-a-year over the next decade.
The Toffees will be making around £100m from the deal, and Tottenham are targeting more.
Tottenham wanted a world record naming rights deal worth £25m-a-year for 15 years, which would have earned them £375m.
However, the North London club have not succeeded in their bid to land a sponsor, with former chairman Daniel Levy blamed for setting the price too high.
A Saudi Arabian entity were reportedly frontrunners to secure the deal, but nothing has emerged and Scotcher has been tasked with finding them the perfect partners for a juicy naming rights deal.
Tottenham appointed Todd Kline as the club’s first chief commercial officer in 2021, chiefly because he helped the NFL’s Miami Dolphins bag an 18-year naming rights deal worth around £180 million for their stadium.
Tottenham were hoping Kline would help them replicate such, but the American struggled to get it done before resigning last year to join Chelsea.
Scotcher also worked on naming rights deals for Valencia during his role as senior vice-president of global partnerships of sports and entertainment consultancy firm Elevate.
He was the director of global partnerships and chief commercial officer at AS Roma before leaving in 2022 and he will fancy his chances of getting the job done at Tottenham.