An expert has made a big claim about the Tottenham Hotspur Stadium while assessing the club’s attractiveness to potential investors, suggesting that Daniel Levy may be leaving a whopping £375m on the table.
Tottenham Hotspur moved into their new billion-pound stadium back in April of 2019, but more than six years on, the club still have not found a naming rights partner for the venue.
Reports over recent months have claimed that Tottenham have had conversations with Amazon, Google, and DHL regarding a long-term deal.
Some sources have even claimed that Daniel Levy has already rejected multiple naming rights offers, with the Spurs chairman said to be holding out for a lucrative agreement.
Tottenham backed to complete £375m deal for their stadium
While assessing the attractiveness of Spurs for potential investors, Nic Hamer from Oakwell Sports Advisory has made a big claim to The Telegraph about the Tottenham Hotspur Stadium.
He points out that the stadium is designed as a multi-use venue to increase its revenue-generating potential, thus making the club a very lucrative investment.
He suggests that the 62,850-capacity venue could generate nearly £25m per year with a naming rights partner and suggests the North London club may be looking for a 15-year agreement worth £375m.
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Additionally, Hamer suggests that any prospective buyer of Tottenham may also consider naming the stadium after their own company or business.
Why is Daniel Levy not in a hurry to secure a naming rights partner?
Tottenham’s lack of urgency in securing a naming rights agreement might be perplexing to some, especially considering that Everton have already found a naming rights partner even before moving into their new stadium.
However, the point Hamer makes about prospective buyers of Tottenham having the option of naming the venue after their business is a very interesting one.
It is an open secret that Spurs are now on the market and perhaps Levy and ENIC feel that including the stadium’s naming rights to any sale may help further boost the club’s valuation.
It could also be that Levy simply feels that the use of the generic name accrues benefits to the club’s brand, particularly when the venue hosts high-profile events like the NFL.