Newcastle United are not PIF’s top priority in the world of football, as evidenced by the Club World Cup.
While Newcastle United continue to tread carefully in the era of PSR, PIF partnered with FIFA for the Club World Cup. Their branding could be seen everywhere, as Chelsea took home the grand prize by beating Paris Saint-Germain 3-0 to win the Club World Cup.
It has been a highly controversial tournament, but it has been incredibly lucrative for Chelsea. However, the Blues are not the only club that could receive an inadvertent financial boost from the Newcastle United owners.
Tottenham Hotspur are the latest club that could benefit from PIF’s riches.
That is according to TalkSPORT, who claim that a subsidiary company of PIF are one of the frontrunners to become Tottenham Hotspur’s new stadium sponsor.
The report claims that a naming rights deal is close to being finalised, with two options on the table for Spurs. The second option is not linked to PIF.
TalkSPORT add that Tottenham Hotspur are looking into the legalities of whether or not a deal would be considered a conflict of interests due to PIF being the majority shareholders at Newcastle United.
It remains to be seen how much money Tottenham Hotspur are in line to earn from their looming naming rights deal.
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As Tottenham Hotspur potentially get set to ink an incredibly lucrative deal with a PIF-linked company, Chelsea are already profiting from the Newcastle United owners.
They went all the way in the Club World Cup, beating PSG in the final on Sunday night. They were handed the trophy by Donald Trump, with the President of the United States awkwardly standing alongside the Chelsea players as they celebrated.
Winning the Club World Cup has earned Chelsea £84million. In essence, it has funded their deals to sign Joao Pedro and Liam Delap, two forwards who snubbed interest from Newcastle United to move to Stamford Bridge.
And it is money that has partially come from the Newcastle United owners, as PIF invested in tournament broadcaster DAZN in early 2025.
At the beginning of June, Geordie Boot Boys’ football finance expert Adam Williams admitted that PIF are effectively ‘funding’ the Magpies’ rivals with their Club World Cup involvement.
“In terms of the implications for Newcastle, I think an interesting way of looking at this is that they are effectively funding several of the club’s rivals, not just on the Premier League stage but also internationally as well,” he said.
“If Chelsea win the tournament, for example, they are going to get almost £100million in prize money. Now, Chelsea have got off the PSR hook with some creative accounting, but that’s not going to last them for the whole three-year domestic PSR cycle. £100million in prize money would let them breathe a lot easier, which in turn strengthens one of Newcastle’s direct rivals.
“I think this is emblematic of the fact that Newcastle aren’t PIF’s top priority. They are thinking much, much bigger. The club is an important part of the masterplan, but it is one cog in a machine. You can use the same analysis when it comes to PIF-owned Pro League sides buying waifs and strays from other Premier League sides for massive fees. Again, that has massively helped out some of Newcastle’s rivals.”