Tottenham could be set to agree a deal to sell the naming rights for their stadium.
The Lilywhites have been in the Tottenham Hotspur Stadium for almost six years now, and it undoubtedly stands as one of the most impressive grounds in world football at the moment.
Daniel Levy has been exploring the possibility of selling the naming rights to Spurs’ home, amid suggestions that it could command a world-record deal potentially worth as much as £375million.
The Spurs chief seems keen to invest in the playing squad this summer, and it now appears that he may be able to fund that by attracting sponsorship for their ground.
Tottenham Hotspur Stadium has huge potential
Levy has been trying to line up additional investment at Tottenham for some time now, and he may have struck gold with the idea of establishing a partnership centred around the N17 outfit’s stadium.
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The North Londoners’ home stands among the biggest grounds in the Premier League, and has already hosted events such as world title fights and NFL games.
A Saudi Arabian entity recently emerged as the front-runner to satisfy Levy’s demands, in what could potentially be an eye-watering agreement.
Ex-Spurs scout Bryan King – speaking exclusively to Tottenham News – believes Spurs’ home would be a huge attraction for major companies, as a result of its versatility as a venue.
“The potential of the Tottenham Hotspur Stadium is enormous,” King said.
“It’s not only football there, but you’ve also got boxing, concerts and so on. Therefore, it’s going to be a big company that agrees the naming rights deal with Tottenham. I can assure you of that.”
Tottenham to enter a new era next season
Thomas Frank’s appointment has created the feeling that Spurs are about to move into a new era next season.
Levy and Co. have now had a taste of success with their UEFA Europa League win, and the club hierarchy seem determined to turn their back on what was ultimately a disappointing campaign last time out.
The Lilywhites have already been linked with countless big-money additions this summer, which is totally out of character for Levy and his usual spending habits.
There is a feeling that Spurs could be a very different entity next term. Therefore, if they could secure a desirable agreement for their stadium naming rights, that would only reinforce the idea that they are entering something of a new era.