Tottenham Hotspur have confirmed their decision on season-ticket prices for next season and have announced further measures that have been met with a positive reaction from fan bodies.
A few weeks ago, THST Trust released the findings of the Five Principles Survey, which found that the Tottenham owners’ popularity among the fans is at an all-time low since the survey began.
The club have now taken some positive moves to seemingly repair their relationship with the fan base.
It emerged a couple of days ago that Tottenham are set to freeze season-ticket prices for the 2026-27 season, and the club have now confirmed their stance and announced additional perks to the supporters.
Tottenham announce positive ticket initiatives
The club sent an email to the registered ticket holders, announcing all the initiatives and information regarding the 2026-27 match tickets.
They revealed that, along with freezing general admission season tickets and match tickets, they have also made junior concession tickets in all non-standing areas and have reduced the number of A-category fixtures.
Here are the main points of the club’s ticketing policy:
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◦ General admission Tottenham Season Ticket and Match Ticket prices frozen for 2026/27, across Men’s and Women’s teams
◦ Junior concession tickets to be made available in all non-standing areas, reflecting our commitment to the next generation of fans
◦ Young Adult ticket category to be extended to 18-25 and made available across all areas of the stadium
◦ New Senior Concession Season Tickets to remain available with a ‘one in, one out’ model prioritising Tottenham supporters with the longest tenure
◦ Number of Category A Premier League fixtures reduced from next season
The club explained that they arrived at this decision after their communication with the Trust and the Fan Advisory Board (FAB).
They vowed to keep these communication channels open and to continue their constructive discussions with the fans.
The club’s announcement continued: “We have conducted a formal consultation process with our Fan Advisory Board (FAB) and Tottenham Hotspur Supporters’ Trust (THST) and, for a second consecutive year, can confirm that there will be no increase on either Season Ticket or Match Ticket prices next season, across both our Men’s and Women’s teams.
“We have engaged in constructive dialogue throughout this consultation and listened to fan feedback across the areas that matter most to our supporters. We believe, collectively, that our key focus should be on supporting the next generation of Spurs fans and we are committed to making it easier than ever before for our young fans to be part of the matchday experience.
“We are therefore pleased to announce that the following measures will be introduced for the 2026/27 season:
◦ Junior concession tickets will be available in all areas of our stadium, with the exception of safe standing areas – at 50% of the Adult price
◦ The Young Adult age category – which carries a 25% discount – will expand from 18-21 to 18-25
◦ Young Adult concessions will be available in all areas of the stadium, including Safe Standing areas
“Alongside securing our future generation of support, we are also ensuring that new Senior Concessions Season Tickets remain available within the current structure, with a ‘one in, one out’ model prioritising supporters who have held an adult Season Ticket for the longest period of time. Further information will be communicated to eligible supporters in due course.
“In addition to pricing and concessions, we have also re-evaluated the categorisation of Premier League fixtures and looked to reduce the number of Category A fixtures across a season. We can confirm that Newcastle United will now become a Category B fixture from the 2026/27 season.
“Our stadium is a home for Spurs fans of all backgrounds and ages and, with more concessions available and more young supporters eligible for discounts, we are making matchdays more accessible to the widest representation of our incredible fanbase than ever before.
Fan Advisory Board welcomes Spurs’ decision
The Tottenham FAB welcomed the club’s decision to freeze ticket prices and to extend junior concessions from next season.
While they suggested that the measures may not satisfy all supporters, it is a step in the right direction, and they expressed their intention to continue their dialogue with the club.
The FAB’s statement reads: ”This is really welcome news. Freezing ticket prices, extending Young Adult concessions up to 25, and expanding Junior concessions across the stadium will make a real difference for younger Tottenham supporters and families, and help make matchdays more accessible. Affordability matters. It’s about giving young fans the chance to build a lifelong connection with the Club and recognising that supporters come at different stages of life.
It’s also important to see senior concessions remaining in place and encouraging to see a bit of common-sense flexibility on match categorisation alongside these more structural changes. We know not every supporter will feel this goes far enough or lands exactly where they’d want, but it’s a positive step forward and we’ll continue to listen, raise concerns and push for fair outcomes across all supporter demographics.
“The FAB and Tottenham Hotspur Supporters’ Trust have been working closely with the Club on these issues for over a year, so it’s genuinely pleasing to have reached this point and to see that work reflected in these decisions.”