Daniel Levy has moved swiftly to bolster Tottenham’s off-pitch team by bringing in high-profile former Manchester United executives, in a move that signals the chairman’s intent to revolutionise Spurs’ commercial operations.
Major changes have been taking place on and off the pitch for Tottenham Hotspur, who look to be entering a new era following their recent Europa League triumph in Bilbao, Spain.
Over the past few weeks and months, we have seen the Lilywhites part ways with manager Ange Postecoglou and appoint former Brentford boss Thomas Frank, who arrives at the Tottenham Hotspur Stadium as one of the most respected up-and-coming managers in the Premier League.
Tottenham have also made notable changes off the pitch, with new CEO Vinai Venkatesham coming through the door, while Scott Munn has been moved on and Donna-Maria Cullen has also stepped down from her executive role after nearly three decades at the club.
Tottenham bring in ex-Manchester United commercial executives
It was recently reported that the restructuring of the Spurs hierarchy could go even further, with suggestions that Daniel Levy may eventually take a step back from the footballing side of operations.
Now, a fresh report from The Telegraph has revealed more major changes, confirming that Daniel Levy has hired the leading Manchester United executives responsible for delivering soaring commercial revenues during their time at Old Trafford.
The Altius8 agency, which was founded by ex-United staff, has now been brought in to transform Tottenham’s commercial revenue streams. The team is led by Victoria Timpson, United’s former commercial star, and includes high-ranking former Old Trafford figures Ali Edge and Florence Lafaye.
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These executives were instrumental in negotiating and securing Manchester United’s high-value shirt sponsorship deals with brands such as TeamViewer and Snapdragon, and now appear set to spearhead a new phase in Tottenham’s off-field evolution.
What this means for Spurs and Daniel Levy’s ambitions
Daniel Levy will no doubt be hoping that this experienced commercial team can help Tottenham finally land a naming rights partner for the Tottenham Hotspur Stadium, although it is still unclear whether this particular task falls within their remit.
It is hardly surprising to see Levy take this direction, as much of his tenure at Tottenham has been characterised by a clear focus on driving profit and maximising commercial potential.
Spurs have also shown a degree of ambition in the summer transfer market, with the £55 million signing of Mohammed Kudus already secured.
A £60 million bid for Morgan Gibbs-White has also been lodged, although that move is currently on hold as Nottingham Forest are reported to have taken legal action against Spurs, amid reports that the player had a medical pencilled in for 11 July.
It is understood that Tottenham’s recent activity in the transfer market may point to fresh investment either being secured or anticipated.
Should that be the case, supporters will be hopeful that the increased revenue and profit-driven decisions will directly benefit the squad and allow Spurs to compete more consistently with Europe’s elite.