Tottenham have been hit with a major financial blow as a long-standing commercial partner has decided to cut ties with the north London club, as the threat of relegation looms for Spurs, according to journalist Matt Law.
It's been a difficult few years for Tottenham, which has undoubtedly had an impact on them financially. Finishing 17th in the Premier League last season was, of course, a major negative, and they are now in danger of finishing towards the bottom of the table once again.
Tottenham Partner Cuts Ties
According to The Telegraph journalist Law, a long-standing partner with Tottenham has cut ties with the club, and it's set to cost them millions. Spurs have been notified that the partnership will end in the summer, regardless of whether they remain in the Premier League.
It's claimed one of the reasons is that they believe finishing in 17th place in the Premier League was unacceptable, despite them lifting the Europa League trophy.
A source, speaking anonymously with the partner unnamed, has suggested that there has been no explanation or acknowledgement for their dismal Premier League campaign.
“There has been no explanation from the club or acknowledgement of the domestic performance concerns from the club. Instead, their messaging was focused on the Europa League, which is not the tier of competition global sponsors expect from a so-called ‘elite club’.”
It's a big blow for Spurs, and Law hints that they might not be the only sponsor to be considering cutting ties with the north London club after a disappointing few years.
No Europe Could Damage Tottenham
Tottenham finishing in 17th last season inflicted less damage than it usually would, as they managed to qualify for the Champions League by winning the Europa League.
Unless they manage to win a European trophy again this season, Spurs are incredibly unlikely to qualify for any European competition, and that could have further major financial implications.
Tudor will be tasked with desperately trying to climb the table with Tottenham, but they certainly only have an outside chance of qualifying for Europe.
It's a worrying period for Tottenham, and if they are set for a couple of seasons without European football, acquiring high-value sponsorship deals is going to become incredibly difficult.
Tottenham's Current Commercial Partners
With the sponsor unnamed, GIVEMESPORT asked ChatGPT about Tottenham's current commercial partners, and how much they are worth.