e.l.f. Cosmetics will feature on the back of our Men’s team shirts for this season’s Carabao Cup campaign as part of an expansion of its ground-breaking partnership with the Club.
Founded in 2004, e.l.f. became one of the first digital beauty brands, growing to become a disruptive force in the beauty industry and was earlier this month announced as Official Back of Shirt Partner of Tottenham Hotspur Women.
The partnership will now extend to include the Men’s team for the Carabao Cup – including tonight’s Third Round tie with Doncaster Rovers - to further a shared message around women’s empowerment and inclusion within the wider game of football.
e.l.f. Cosmetics is working with the Club on delivering unique activations, innovative content and community initiatives that are focused on leaving a lasting legacy of empowering females on and off the field.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur, said: “We have been delighted with the start to our partnership with e.l.f. as Official Back of Shirt Partner of Tottenham Hotspur Women and the response it has received from players and fans alike.
“The expansion of our partnership sends a powerful message that football is for everyone, with a brand renowned for its work around female empowerment now gaining visibility within the Men’s game, as well as the Women’s – building on the Club’s existing work in breaking down historic barriers for women in football and combatting misogyny.”
Hannah Roberts, Vice President Marketing, e.l.f. Beauty said: “This partnership moves beyond visibility; it’s about demonstrating that beauty and empowerment belong everywhere; on every pitch, with every player, and across every fan community. e.l.f. has always championed inclusivity, accessibility, and cultural impact, and tonight is another step in shaping norms, connecting communities, and inspiring confidence both on and off the field.”