The Tottenham Hotspur Stadium has been the key to the Premier League club's big spending this summer much to the irritation of rival fans
The Tottenham Hotspur Stadium broke its concert crowd record this week to show exactly why the north London club has been able to splash the cash this summer.
Spurs have spent £237million on three players this summer, with Sandro Tonali becoming their first £100million signing after his arrival from Newcastle on Monday. Mateus Fernandes was signed for £85million from West Ham the previous week after centre-back Jan Paul van Hecke cost Tottenham £52million from Brighton.
The club's spending, as they look to build a squad for Roberto De Zerbi that competes far higher up the table than in recent seasons, has irked fans of those Premier League sides who have struggled with the profit and sustainability rules over the years.
BBC pundit and former Newcastle striker Alan Shearer had said: "This is my argument in terms of the rules in football now on clubs spending. You've got a team who finished 17th twice in a row, yet they can go and blow everyone out of the water in terms of money-wise, where Newcastle can't. Newcastle have had to sell their best young players, had to sell their best players to comply with the rules. So, it never, ever sits easy with me. But that's Tottenham, that's fine, they can do that."
However, Spurs have far more room to spend due to having had the lowest wages to revenue ratio in the Premier League thanks to the huge revenue they bring in each year from the Tottenham Hotspur Stadium and sponsors as well as a previously strict wage structure. The club have also qualified for European competition in 10 of the past 12 seasons, appearing in the Champions League in half of those campaigns.
Monday night's concert at their stadium, with fans of K-Pop superstars BTS packing out the ground, brought the venue's largest ever crowd for a concert, with 65,000 watching on and the same amount is expected for Tuesday night's show. It was the seven-strong band's first UK convert in seven years and singer J-Hope told the crowd on Monday night that it was an "honour" to be playing in the same stadium where South Korean captain Son Heung-min made his name.
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The show's spectacular 360 degree stage allowed for 3,000 or so more fans to be able to watch the event than for football and NFL games there, with only some of the boxing events held there fitting in bigger crowds.
Previous reports have suggested that Tottenham are now making between £60million and £80million a year from the events held at their stadium and that huge revenue driver gives them a big help with meeting financial fair play rules. Premier League games alone bring in around £5million a match in average revenue.
The likes of Beyonce, Lady Gaga, Bad Bunny and Kendrick Lamar have brought their huge tours to the Tottenham Hotspur Stadium in recent years. The club announced on Tuesday that Jay-Z is set to follow his wife Beyonce in playing in N17 with a special show at the stadium celebrating his 30-year career on September 4.
The money keeps coming in for Spurs and the Tottenham Hotspur Stadium is starting to ensure they can compete in the transfer market and eventually the football pitch, much to their rivals' frustration.