TOTTENHAM chiefs are on the hunt for a new stadium sponsor – six years after the £1billion venue’s opening.
Former Spurs chairman Daniel Levy was heavily criticised for his failure to secure naming rights for the north London ground.
However, the Lewis family – who seized full control of the club from Levy when he stepped away in September – have made it a top priority.
The Telegraph revealed this week that Tottenham have appointed Alex Scotcher as the club’s new commercial director.
Scotcher will officially start his new role in January and joins from sports and entertainment consultancy firm Elevate, where he was the senior vice-president of global partnerships for over three years. .
He also worked on deals for Everton and Valencia, including the negotiation which saw the Hill Dickinson Stadium named earlier this year.
Scotcher and Elevate secured a decade-long deal reportedly worth £10million-a-year.
Discussing the agreement at the time, he said: “When we talk about what that venue was and how we took it to market, it was [positioned as] a sports and entertainment destination where Premier League football was on the menu.
“But we’ve also got major touring artists, a 20,000-person capacity fan plaza in one of Europe’s most exciting, vibrant, burgeoning cities.
“We talked about it less as a football stadium, and more about a fully programmed 365 sports and entertainment destination.
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“I think that meant that the conversations we had with brands and the stakeholders on the brand side were slightly different from who we’d typically engage with if we were representing a football club or pure footballing assets.”
SunSport understands Scotcher has been brought in as commercial director, but not specifically with the remit to get naming rights.
Levy allegedly failed to secure Tottenham Hotspur Stadium naming rights during his tenure because he set the price too high.
The Telegraph previously claimed he wanted a world-record 15-year commitment worth £25m-a-year.
Due to the inability to find a partner, it is estimated that Spurs have missed out on around £60m worth of revenue so far.
Tottenham currently sit 11th in the Premier League table with 19 points from 14 games.