Tottenham are preparing for their first pre-season under Thomas Frank.
Frank will hope to use pre-season as a chance to fully assess his squad and instil his footballing principles to the players.
However, it will also allow Tottenham to expand their global fan base and increase their revenue to boost the summer transfer window budget.
Daniel Levy has always placed huge emphasis on lining up lucrative fixtures as part of pre-season preparations, and details of one of Spurs’ several summer fixtures have now emerged.
Tottenham confirm details of pre-season friendly v Newcastle
It was reported by the Daily Mail on 4 April that Spurs were in discussions over a friendly with Newcastle in Seoul at the World Cup Stadium
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That fixture was confirmed by Tottenham on 26 May, and details of the clash have now been revealed via Spurs’ official Instagram account (13 June).
The match will take place at the Seoul World Cup Stadium on Sunday, 3 August at 8pm Korea Standard Time, which is 12pm British Summer Time.
The Lilywhites hierarchy have a vested interest in capitalising on Son Heung-min’s incredible popularity in his home country, where he is considered a national treasure.
However, Son only has one year left on his contract in North London. Therefore, this could be the last time that Spurs can profit from the 32-year-old’s iconic status.
While speaking exclusively to Tottenham News, Lilywhite Rose owner John Wenham suggested that Tottenham and Newcastle are both in line for “huge financial rewards” off the back of this fixture.
This will add to the revenue the Lilywhites will receive from their previously confirmed pre-season fixtures against North London rivals Arsenal in Hong Kong (31 July) and Bayern Munich at the Allianz Arena (7 August).
Spurs’ pre-season preparations will be crucial for Frank
Frank’s ability to get the most out of Brentford’s players has been down to his very tactically in-depth instructions, which often change from game to game.
However, one luxury the Danish manager will not have at Spurs is time on the training pitch with the added strains of UEFA Champions League football to contend with.
As a result, Frank needs to maximise Spurs’ pre-season preparations to ensure the bulk of his tactical ideas are transmitted before the 2025/26 campaign officially gets underway.