Tottenham are striving to spend substantial funds ahead of the new Premier League season.
While Daniel Levy has been criticised for his lack of investment, he has taken a different path this summer.
Spurs landed Mohammed Kudus from West Ham for £55million, but are looking to add even more quality to Thomas Frank’s side.
Tottenham’s pursuit of Morgan Gibbs-White did not bear fruit, but ambition was shown to trigger his £60million release clause.
Off the pitch, the North London club are also making ground after recent news involving Man United.
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This story includes exclusive opinion from football finance expert Dr Daniel Plumley.
Tottenham to generate funds with Atlius8 agency
Levy has hired the Altius8 agency, which was founded by former Man United employees who left Old Trafford after Sir Jim Ratcliffe’s arrival.
Now, football finance expert Dan Plumley – speaking exclusively to Tottenham News – has provided insight into the deal.
“There’s a fascinating subplot to this when you look at those two clubs and look at the season that they both had, and then that Europa League shootout final for the Champions League, with Spurs obviously winning that one,” he said.
“Clubs are always trying to take advantage of other clubs’ struggles, but I think that again, with Spurs and what happened with them last season.
“If you’re going to sign an agency to support with generating bigger commercial deals, there’s firmly a Champions League factor within that because that is absolutely where the money is at the highest level of European football, and that is the competition.
“So if you’re going to make a move to hire that sort of agency to support you with driving commercial deals, you’re looking at part of that subplot.
“Well, we’re in the biggest competition in Europe now, so we’ve got to leverage that. We’ve got to extract every little bit of value that you can out of it.
“That’d be what’s in the back of this in terms of the way it’s come about and where Spurs are going to be next season to drive some of that further.”
Levy still has deals to do for Spurs in transfer window
While the business so far has been encouraging, Tottenham will want more names in before the transfer deadline.
Although the North London club have time, the Premier League season is just a couple of weeks away.
If Spurs want to make progress on last season, then more deals are necessary for Levy to elevate his status.