Tottenham Hotspur are positioning themselves for a significant financial opportunity in 2028, as experts believe the club could be set for a major revenue boost.
Tottenham Hotspur are one of the most profitable clubs in football, and that comes as no surprise given how tight a ship the club had been run by Daniel Levy for over two decades.
Spurs do not tend to splash the cash on big signings compared to other big six clubs and operate with a strict wage structure, alongside the Tottenham Hotspur Stadium, which generates millions of pounds in revenue every season.
The club’s ownership is often praised for the financial model they run from a business perspective, while fans continue to criticise the lack of ambition shown in recent years.
Regardless, the club will always look for ways to maximise profits, and reports suggest that an opportunity is set to come in 2028, with England set to host the Euros that year.
Tottenham Euro 2028 revenue predictions from finance expert
The Tottenham Hotspur Stadium is one of the venues designated to host games in the European tournament in 2028.
Football finance expert Dr Dan Plumley now believes that there is a chance for extra revenue for clubs set to host games, including Spurs, and it could be bigger than first expected.
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Speaking to Football Insider, the football finance expert explained how the financial picture works for clubs involved and why the main gains come from areas around the stadium rather than from UEFA itself.
He said: “So they do not make a lot of money. UEFA in a European championship will take the majority of the ticket money.”
“It is their tournament, and these clubs are obviously hosting on UEFA’s behalf. It is more about the wider picture here and how you can leverage that and how that potentially benefits the club.”
“And if you look at Newcastle as an example, there are others in there where we will see something similar. Newcastle have built a kind of purpose-built fan park next door that they own a proportion of and can generate from.”
“If you start to look at the fan parks and things like that and how you can attach them to the club while you are looking at selling club merchandise, for international and travelling fans.”
“That is how you can get some leverage from the club side, to provide a financial boost. You are not going to get the bulk of the ticket sales.
“You know, that is with UEFA, so there is a financial benefit, but it is not as big as perhaps people may think.
“It is more about that wider exposure and, obviously, eyes on screen as well all the way around Europe and all the way around the world. And the prestige factor of being able to host an event like that.
“So a lot of the financial boost is secondary, and a lot of it is also wrapped up in the intangible benefits of hosting.”
Areas where Tottenham may find further financial growth
Tottenham Hotspur have a diverse fanbase, and extra exposure will do the club no harm as they aim to attract more fans.
However, while hosting games in Euros 2028 will not fetch a lot of direct revenue, Spurs still have other avenues to explore to maximise the financial potential of their stadium.
Spurs are yet to secure a naming rights deal for the Tottenham Hotspur Stadium and, should they eventually strike an agreement, it will fetch them a significant sum.