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Tottenham’s tech move yields 85% result

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Tottenham Hotspur recently replaced virtualisation tech vendor VMware with HPE VM Essentials – and is reaping the rewards.

Virtualisation is a technology that uses software to create a simulated, virtual version of physical computer hardware, allowing one physical machine to run multiple independent systems at the same time.

The Premier League club has reportedly achieved an 85% reduction in virtualisation licensing costs following the move, as part of its wider technology partnership with Hewlett Packard Enterprise (HPE).

The decision is particularly significant given the scale and complexity of Tottenham Hotspur Stadium. Technology underpins everything from the club’s day-to-day operations to the experience delivered to tens of thousands of supporters on matchdays and during other major events.

And Spurs’ move should encourage other organisations to reassess the cost and value of their existing virtualisation platforms, according to technology specialist DTP Group.

Gemma Skelley, marketing director at DTP – an HPE Platinum Partner – said it reflects conversations the company is increasingly having with its own customers.

“We’ve followed the Tottenham Hotspur and HPE story since the partnership began, and it’s an interesting one because technology is such a significant part of how the stadium operates and the experience it provides to supporters,” she said.

“It’s a modern, highly connected environment where reliability really matters, so the decision to move away from VMware and adopt HPE VM Essentials is significant. At DTP Group, we’re also seeing customers question rising costs and the level of engagement they receive from their existing vendors.

“VMware has dominated the virtualisation market for years, but the cost difference offered by credible alternatives such as HPE VM Essentials is becoming increasingly difficult to ignore. HPE has also created a strong product roadmap, with further innovation still to come.

Tottenham Hotspur Stadium improvements ‘invisible to fans’

“We’re seeing more of our own customers explore VM Essentials for precisely these reasons.

“For an organisation like Tottenham Hotspur to back HPE VM Essentials is a strong vote of confidence. This is a high-profile organisation operating a complex environment where the technology has to work; it cannot afford to get this decision wrong.

“What we’ve found refreshing – and what our customers have echoed – is that organisations now have greater choice.”

The reported saving comes as businesses continue to scrutinise their software licensing costs and consider whether established platforms still offer the flexibility, support and commercial value they require.

Skelley added that price should not be the only consideration when assessing an alternative virtualisation platform.

“Cost will naturally attract attention, particularly when the potential saving is as substantial as the one reported here. However, any migration decision must also consider reliability, compatibility, operational resilience, future development and the quality of support available.

“Organisations shouldn’t move simply because an alternative is cheaper. They should use this as an opportunity to review what they need from their virtualisation environment and whether their current vendor is still delivering it.”

Tottenham Hotspur Stadium improvements ‘invisible to fans’

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SportTech

Tottenham Hotspur has expanded its long-standing partnership with tech giant HPE.

As the club’s Official Hybrid Cloud and IT Enterprise Networking Partner, HPE will modernise the technology environment that powers Spurs’ Stadium.

From ticketless entry and cashless payments to mobile applications, digital wayfinding, and high-density connectivity, the transformation will support every digital interaction across the supporter journey while enabling the club to rapidly introduce new services and fan experiences.

Tottenham Hotspur Stadium has built a global reputation for innovation as one of the world’s most technologically advanced, multi-use sporting venues, hosting NFL games, concerts, boxing and other large-scale global events throughout the year, in addition to football matches.

The club says it has invested in the next evolution of its technology environment to meet rising fan expectations.

“Our goal isn’t simply to refresh our infrastructure. It’s to build a simpler, more resilient technology environment that gives us the flexibility to innovate for years to come, streamline operations and support the club’s long-term growth,” said Rob Pickering, its CTO.

“By bringing together AI, hybrid cloud, networking, services, and financial solutions through a single strategic partner, HPE is helping us simplify operations so our teams can focus on supporting every part of the stadium, from match days to third-party events and day-to-day operations, rather than managing technology. Ultimately, the best technology is invisible to our fans.”

Spurs announce Betano deal following Villa move

IT operations have been simplified through an as-a-service operating model.

“Sport and entertainment venues are becoming increasingly connected and data-driven, and this partnership reflects a shared commitment to building the digital foundation required to support that evolution,” said Matt Harris, senior vice president & managing director, UK, Ireland, Middle East & Africa, HPE.

“Together, we’re helping Spurs build an AI-driven technology backbone that powers every aspect of the stadium, from critical operations behind the scenes to the digital experiences supporters enjoy on match days and beyond.”

At the heart of the transformation, GreenLake will provide a unified hybrid cloud operating model, giving Spurs real-time visibility across its IT estate.

Spurs announce Betano deal following Villa move

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Tottenham Hotspur have agreed a three-year partnership with Kaizen Gaming, owner of online sports betting and gaming brand Betano.

Betano becomes the official partner for Spurs men’s first team for the 2026-27 season. It will feature on media backdrops and on the training kit in the lead up to men’s fixtures, as well as having a presence on pitch side LEDs and big screens during matches at Tottenham Hotspur Stadium.

Following the season’s end it will then become the club’s official betting partner in Europe & LATAM, through to 2029.

Premier League rivals Aston Villa recently announced an extension of the club’s partnership with Kaizen – but the logo was forced to move from the front of Villa’s shirts to the sleeves due to new Premier League rules.

Betano claims to use technology to deliver a user-friendly interface and engaging betting and casino experience.

“We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement,” said Ryan Norys, chief revenue officer at Tottenham.

“From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”

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Julio Iglesias, chief commercial officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms.

“Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.

“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the club an ideal partner for the next stage of our growth.

“We look forward to building a successful partnership together over the next three years.”

Tottenham Hotspur sign deal with ‘true leader’

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SportTech

Tata Consultancy Services has announced a multi‑year strategic partnership with Tottenham Hotspur Football Club.

The global leader in IT services, consulting and business solutions will serve as the club’s digital transformation partner, delivering advanced solutions across fan engagement, club operations and its broader digital ecosystem.

Tottenham won the Europa League in the 2024–25 season but came within a whisker of relegation from the Premier League last season as West Ham ultimately went down.

TCS will leverage its industry‑leading capabilities in Salesforce and cybersecurity to support Tottenham’s digital operations. TCS will also enable advanced analytics and insights, while driving deeper fan engagement, helping the club harness data, modernise systems and build a future‑ready digital platform.

“Our ongoing digital transformation at Spurs underpins our wider aims to deepen fan engagement and enhance user experiences across our growing range of digital touchpoints,” said Ryan Norys, chief revenue officer at Spurs.

“We are delighted to be able to take a true industry leader in TCS on this exciting journey with us – their expertise in delivering large-scale infrastructure projects with some of the world’s biggest brands will be invaluable to us moving forward.”

Girish Ramachandran, president, TCS growth markets, added: “We are delighted to partner with Tottenham Hotspur, a club with a rich legacy and a strong global fan following.

“This collaboration brings together their ambition to enhance fan experiences with TCS’ capabilities in building secure, scalable digital platforms. By combining data, technology, and design, we aim to help the Club deepen engagement with fans, create more connected and intuitive digital experiences across touchpoints.”