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Tottenham Hotspur have agreed a three-year partnership with Kaizen Gaming, owner of online sports betting and gaming brand Betano.

Betano becomes the official partner for Spurs men’s first team for the 2026-27 season. It will feature on media backdrops and on the training kit in the lead up to men’s fixtures, as well as having a presence on pitch side LEDs and big screens during matches at Tottenham Hotspur Stadium.

Following the season’s end it will then become the club’s official betting partner in Europe & LATAM, through to 2029.

Premier League rivals Aston Villa recently announced an extension of the club’s partnership with Kaizen – but the logo was forced to move from the front of Villa’s shirts to the sleeves due to new Premier League rules.

Betano claims to use technology to deliver a user-friendly interface and engaging betting and casino experience.

“We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement,” said Ryan Norys, chief revenue officer at Tottenham.

“From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football by striving to help enhance knowledge around responsible gambling.”

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Julio Iglesias, chief commercial officer at Kaizen Gaming, said: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms.

“Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.

“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the club an ideal partner for the next stage of our growth.

“We look forward to building a successful partnership together over the next three years.”

SportTech

Tata Consultancy Services has announced a multi‑year strategic partnership with Tottenham Hotspur Football Club.

The global leader in IT services, consulting and business solutions will serve as the club’s digital transformation partner, delivering advanced solutions across fan engagement, club operations and its broader digital ecosystem.

Tottenham won the Europa League in the 2024–25 season but came within a whisker of relegation from the Premier League last season as West Ham ultimately went down.

TCS will leverage its industry‑leading capabilities in Salesforce and cybersecurity to support Tottenham’s digital operations. TCS will also enable advanced analytics and insights, while driving deeper fan engagement, helping the club harness data, modernise systems and build a future‑ready digital platform.

“Our ongoing digital transformation at Spurs underpins our wider aims to deepen fan engagement and enhance user experiences across our growing range of digital touchpoints,” said Ryan Norys, chief revenue officer at Spurs.

“We are delighted to be able to take a true industry leader in TCS on this exciting journey with us – their expertise in delivering large-scale infrastructure projects with some of the world’s biggest brands will be invaluable to us moving forward.”

Girish Ramachandran, president, TCS growth markets, added: “We are delighted to partner with Tottenham Hotspur, a club with a rich legacy and a strong global fan following.

“This collaboration brings together their ambition to enhance fan experiences with TCS’ capabilities in building secure, scalable digital platforms. By combining data, technology, and design, we aim to help the Club deepen engagement with fans, create more connected and intuitive digital experiences across touchpoints.”