Betano agrees new partnership with Tottenham Hotspur FC
Kaizen Gaming brand becomes the club’s official training wear partner for the 2026/27 season, after which the operator will become an official Europe & LatAm betting partner
Kaizen Gaming’s Betano brand has agreed a three-year partnership with English Premier League club Tottenham Hotspur FC.
The agreement will see Betano serve as the club’s official training wear partner for the 2026/27 season, with a year-round presence across Tottenham Hotspur’s stadium on pitch-side LEDs and big screens, as well as on training kits in pre-match and pre-season activity in the lead up to men’s fixtures.
Following the 2026/27 season, the partnership will evolve with Betano transitioning to the club’s official Europe & LatAm betting partner through to 2029.
“We’re pleased to begin this long-term partnership with Betano as we look ahead to the start of a new football season with great excitement,” said Tottenham Hotspur chief revenue officer Ryan Norys. “From our earliest conversations, it was clear we had a shared vision for what a modern sports partnership should look like, one that creates unique experiences for our supporters while making a positive impact beyond football as well as striving to help enhance knowledge around responsible gaming.”
Kaizen Gaming chief commercial officer Julio Iglesias commented: “Tottenham Hotspur is one of the world’s most recognised football clubs, combining sporting ambition with a global fanbase and one of the Premier League’s most influential digital platforms. Both Tottenham Hotspur and Kaizen Gaming share the same belief that the strongest partnerships create value far beyond brand visibility; they create better experiences for supporters.
“This partnership marks another important milestone in Betano’s long-term investment in European football and the Premier League. As we continue to expand internationally, Tottenham Hotspur’s global reach, digital leadership and ambitious outlook make the Club an ideal partner for the next stage of our growth. We look forward to building a successful partnership together over the next three years.”
The agreement also includes collaborative fan engagement initiatives and digital content opportunities showcasing the shared commitment of both organisations to promoting a safe and responsible approach to sports betting.