Spurs expand commercial presence in Asia with VSbet deal
September 1 – Tottenham Hotspur have signed a three-year partnership with VSbet, a digital betting and gaming operator focused heavily on Asian markets, naming the firm their official regional betting partner for Asia.
The agreement gives VSbet access to Tottenham’s large international following, with the focus on regional marketing, digital content and fan engagement aimed at audiences aged 18 and over, all conducted under applicable regulations and football’s gambling code of conduct.
“Asia is home to a passionate and growing Tottenham Hotspur fanbase, and this partnership provides an opportunity to connect with supporters in the region through innovative, responsible and engaging digital activations,” said Ryan Norys, Spurs’ chief revenue officer.
VSbet director Maria Angela called it “an exciting opportunity to connect with football fans across Asia.”
For Spurs, this is part of a wider push to monetise their global support through geographically targeted deals, following a separate agreement with Betano in July.