BOSS revealed as Spurs’ official fashion partner for 2025/26 season
BOSS has announced a new one-year partnership with Premier League football club Tottenham Hotspur, aka Spurs, which will see it be the official fashion partner for the 2025/26 season.
The first team squad and coaching staff will be kitted out in BOSS looks for selected games and “special occasions” across the campaign.
The players’ pieces include designs from BOSS Performance, which has a focus on cutting-edge fabrics and features, including high breathability, added stretch and water-repellent finishes.
The squad will also wear a contemporary cream tailored two-piece suit, featuring a technical and packable travel-ready jacket/overshirt and coordinating trousers - both designed for an easy, relaxed fit in a comfortable performance stretch fabric.
The cream coloured look is complemented with a crisp white T-shirt, detailed with the BOSS logo on the collar, and the brand’s popular ‘Gary’ sneakers in white grained leather.
The coaching team, including new Spurs manager Thomas Frank, will be dressed in tailored looks in a navy and white palette, nodding to the club’s signature colours.
The men’s looks feature a slim-fit suit in Virgin wool serge, which can be adapted to the weather with either a coordinating Merino wool sweater, light cotton T-shirt or crisp cotton poplin shirt layered beneath. Tonal, grained leather ‘Gary’ sneakers and, when needed, a fine silk jacquard tie complete the look.
The women’s looks follow a similar outfit formula: a suit in crease-resistant Japanese crepe that can be paired with either a collarless stretch silk blouse, a cotton T-shirt, or cotton poplin button-through blouse—all in fresh white. Minimalist white leather sneakers and polished black leather pumps "provide an elegant finish".
James Foster, Senior Vice President Global Marketing at Hugo Boss, said: "We’re looking forward to working with this legendary Premier League team. This partnership represents the shared values of drive, determination and high quality at the heart of BOSS and Tottenham Hotspur.
"Our specially curated looks will offer dynamic, typically BOSS style that can keep up with active lifestyles of the club’s players, manager and coaches. We look forward to an exciting football season ahead."
BOSS’s agreement with Tottenham Hotspur is the latest in a long line of sports partnerships for the brand, which not only includes football, but also golf, motorsports, tennis and track and field.