Tottenham and Daniel Levy could soon announce multiple commercial deals, which could significantly boost the club’s revenue over the coming years.
Tottenham have spent more aggressively this summer than many people expected them to, particularly after Daniel Levy issued a warning back in March about the Spurs’ unsustainable spending.
Some see this as evidence that ENIC might have invested some money into Tottenham, although the Lilywhites have not made any official announcement on the matter.
Other journalists have discussed the possibility that Spurs expect to sell a minority stake in the club to a third party, with discussions over a potential takeover thought to have been held over recent months.
Tottenham set to be boosted by commercial deals
However, Football Insider have now explained that Tottenham’s financial muscle may not have come via equity, but rather through commercial agreements.
The report claims that Spurs are now in talks over multiple commercial deals after making new hires to help maximise the club’s commercial potential.
The outlet says that the growing influence of the Tottenham Hotspur Stadium has strengthened the club’s global appeal to sponsors in recent years.
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Daniel Levy and co are now aiming to capitalise on these commercial opportunities and hope to tie up multiple new sponsorship deals.
Tottenham in talks over stadium naming rights deal
Football Insider add that apart from these commercial deals, Tottenham are also holding talks over a lucrative stadium naming rights deal for their stadium.
The outlet claims that Levy is currently holding out for a deal worth in excess of £20m per year for the naming rights of the stadium.