American singer and superstar Beyoncé has revealed that the journey through Seven Sisters to Tottenham Hotspur Stadium is one of her favourite things about London, praising the area’s diversity and the communities that make it special.
The 35-time Grammy Award winner has become a regular visitor to the capital throughout her career. Most recently, she was in north London in September to support her husband Jay-Z at his two shows at the Tottenham Hotspur Stadium.
Beyoncé has also performed at the venue on several occasions, playing six sold-out shows there during her Cowboy Carter tour in 2025, having previously brought her Renaissance World Tour to the stadium for five dates in 2023.
It is fair to say she has become rather familiar with the journey to N17.
Even Beyoncé loves the Seven Sisters journey
Tottenham High Road remains one of the most distinctive approaches to any stadium in English football. Buses, chicken shops, pubs and a whole host of independent businesses make up the streetscape – a far cry from the sanitised corporate surroundings that have come to define parts of the Premier League.
And it is precisely that character which appears to have caught Beyonce’s attention. In a rare interview with i-D magazine, the singer was asked, “Both you and your mum love Tottenham—where do you like to go? What are your favourite spots?” The singer replied:
“One of my favourite things about London is the drive to Tottenham Hotspur Stadium and passing through Seven Sisters. I love seeing all the communities with their kids, the barber shops and all the culturally diverse restaurants.
“As I get closer to the stadium, I start to see the fans who put so much effort into attending the show, either in metallic silver, glistening in the sunshine, or in full cowboy gear, boas, and boots.
“I can spot my Hive from miles away. When I’m on stage and see all the ethnicities, all the beautiful and fabulous outfits and families — there’s no other experience like it.
“The melting pot of beautiful diversity in London, particularly at my shows, is something magical to witness.”
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It is perhaps not the sort of endorsement Tottenham’s local area would usually receive. After all, some of the area’s attractions include a Tesco superstore and a Latin American food market. There is also Chuku’s, a Nigerian tapas restaurant which Beyoncé awarded an £8,000 grant in 2023.
Still, it is refreshing to hear one of the world’s biggest music stars appreciate the community and character that make the journey to N17 so distinctive.
Jay-Z’s Tottenham Hotspur Stadium concerts brought in £4.5m
Beyonce’s latest comments also are a very good reminder of the value the Tottenham Hotspur Stadium brings to the club beyond football. Thanks in large part to Daniel Levy’s vision for the venue, Spurs have developed several revenue streams through concerts, boxing events and other major occasions.
Jay-Z’s two shows at the stadium in September, for example, generated £4.5m in revenue for the north London club.
However, staging more events does not necessarily mean a straightforward increase in income. The growing programme has also brought greater scrutiny over the impact on the surrounding community.
As Spurs Web reported in September, Tottenham have held discussions with Haringey Council over a proposal that could see the club contribute around 0.1 per cent of its revenue to a community-controlled fund for local residents.
The proposal comes amid concerns from local representatives about the disruption caused by the stadium’s increasing number of non-football events. Permission was granted in 2024 for the club to increase its annual allowance of major events from 16 to 30.
Tottenham chief executive Vinai Venkatesham has already held discussions with Haringey’s Green Party leadership, with further meetings planned. However, there has been no significant update on the proposal so far.