Tottenham have got a lot of things right this season, but there is one issue that they have been horrendously wrong on.
Tottenham invested a huge sum into the playing squad for their return to the Champions League, and their campaign in Europe is going well.
However, fans had become frustrated with the pricing for the home matches, feeling that the quality of the opposition has not reflected how expensive tickets were.
Tottenham have already announced a U-turn for the Borussia Dortmund clash, but more must be done.
Tottenham must realise what has gone wrong with Champions League pricing
John Wenham believes that Tottenham must reduce their pricing, as the fans already pay extortionate prices to attend league matches.
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Speaking exclusively to Tottenham News, he said: “I was at the game on Tuesday night, in my normal area, I’m in the South Stand, which is supposed to be the hardcore support, 17,000-seat stand.
“There was not a single regular season ticket holder around me, who had opted to buy their ticket, quite simply, because we already pay the most expensive tickets in the league, and they are asking for an additional £60 for Slavia Prague at home.
“It is just not realistic, the club have to realise, by reducing the prices, even to say £30 or £40, you then fill out the stadium, all those people attending are spending more money on food, drinks, merchandise, whatever it is, and the club makes more money overall.
“I hope that they have learnt their lesson from this, I will give them some credit, originally when the Borussia Dortmund game ticket prices came out, it is scheduled for 20 January, and they were category A prices, in my seat, that would have been £80, they have realised from the attendances from the Prague, Villarreal and Copenhagen games, that they aren’t selling the seats.
“They have reduced the prices to category B for Dortmund, and I think that is right, they are not Real Madrid, Bayern Munich or Barcelona, so I think that is the correct call, so at least they have realised that, but the pricing on the whole has just been wrong for this whole Champions League campaign.
“The level of teams we have played in the home games are basically Europa League teams, I think it would have been wise to offer some sort of package, maybe £100 but that covers all four games, that would have guaranteed bums on seats, or maybe some sort of flexible pricing, to encourage people to bring their kids to the games to attract the next generation of fans.”
Tottenham need to get supporters back on board
The relationship with Spurs and their fans has finally started to be rebuilt after Daniel Levy’s departure, with the businessman being the main reason for the frustration from a huge portion of the fanbase.
However, they risk things becoming toxic again, if the tickets remain at the level that they have been, luckily, it seems as though they have listened, after the Dortmund developments.