Daniel Levy has taken more than his fair share of criticism in his role as chairman of Tottenham.
Levy, along with owners ENIC, has often been accused by Spurs fans of a lack of ambition, paired with a reluctance to invest in the team.
Protests calling for the club’s sale to new investors have been rife in recent years, but Levy and Co. have, so far, resisted all attempts to relinquish their control.
Most recently, some fans took issue with the decision to relieve Ange Postecoglou of his duties, following the Australian’s successful efforts to end a 17-year wait for a trophy by winning the UEFA Europa League in May.
Spurs can land ‘world-record’ stadium naming rights deal
White Hart Lane was the home of Tottenham for 118 years before the decision was made that would see a new stadium built for the North London club.
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Opening in 2019, the Tottenham Hotspur Stadium is the third-largest football ground in England and the largest in London, seating almost 63,000 fans.
The name was to be a temporary solution until a naming rights deal was agreed, but over five years later, no such agreement has been found.
However, that could be about to change, with Telegraph Sport (July 11) reporting that Spurs are working towards clinching a lucrative naming rights deal in North London.
The publication reports that Levy had hoped to secure a “world-record” naming rights package worth as much as £375million, but had been unable to find an interested party willing to meet that figure.
Whether the businessman has now succeeded in finding that deal or has loosened his demands is not yet clear. However, progress has now been made on a deal that could see Spurs fans given a new name for the stadium they now call home.
Levy’s persistence pays off
If asked for their thoughts on Levy, many words would likely come to the fore for Spurs fans, with stubborn among them.
The Englishman is unwavering in his ambitions to transform Tottenham into a commercial giant, with the football team sometimes left lacking as a result.
But should Levy have proved successful in securing a world-record naming rights deal for Spurs, the team will surely benefit, and the 63-year-old will be in line for some much-deserved, albeit reluctant, credit.