Tottenham’s recent success in Europe and their multiple other partnerships should see them secure a stadium naming rights deal worth millions, Dan Plumley believes.
Spurs are yet to sell their stadium naming rights, despite the ground being open since 2019.
As a result, it continues to be solely known as the Tottenham Hotspur Stadium, with the North London club potentially missing out on millions due to a lack of a deal.
However, the impending announced arrival of Alex Scotcher at Tottenham could help quicken this process.
Dan Plumley: Multiple factors could help Tottenham secure big stadium rights deal
Scotcher is set to join Tottenham as their new commercial director in January.
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It is an astute hire from the North London club, with Scotcher previously helping Everton to secure a £10million deal with Hill Dickinson over their stadium rights.
The appointment has resulted in renewed hope that they can get a deal done, with Todd Kline previously failing to sell Tottenham’s naming rights.
Now, Scotcher has been told that he should be able to secure a deal worth well over £10m at Tottenham due to the various successes the North London club has had in recent years.
When asked if Spurs can get a bigger deal than Everton for their stadium rights, Plumley exclusively told Tottenham Hotspur News: “They will certainly believe they can, and I don’t mean that disrespectfully to Everton.
“They have had more recent success in terms of qualification for Europe, etc, and have other partnerships at the stadium (NFL, F1, etc.) that any sponsor can also leverage.
“The club is also based in London, so geography comes into it, too. That said, it is still not that easy to secure naming rights despite it seeming like a no-brainer.
“Some of the biggest deals in Europe only average to around £17-20m per season, so Spurs may be looking for uplift on Everton’s £10m, but they might struggle to get close to £20m as an example.”
Why is selling the stadium rights such a high priority for Tottenham?
It is said that Tottenham previously wanted £25m to sell their stadium rights, an extremely high fee in the footballing world.
However, if secured, it would no doubt help bring in a steady flow of cash to the North London club.
Spurs have often been left behind in the transfer market compared to other big six sides due to their inability to spend big at times on players they want.
This was on show in the summer, with Tottenham unable to pay Manchester City’s asking price for Savinho, despite being in a PSR position to do so.
As a result, if a deal on the naming rights is secured, it could help give Spurs enough wiggle room to bring in additional signings.