Spurs and e.l.f. share a commitment to championing the growth of the women’s game, both on and off the pitch, with the first year of the partnership in 2025/26 coinciding with our Women’s team’s most successful season in WSL history.
Since the partnership launched in September, 2025, the Club and e.l.f. have delivered a number of standout activations, including a grassroots initiative welcoming 180 young girls and coaches to Tottenham Hotspur Stadium to support Spurs Women in a one-of-a-kind hospitality takeover.
The partnership has also brought e.l.f.’s disruptive approach to fan activations during Women’s matches at Tottenham Hotspur Stadium, including through bespoke e.l.f. parachute gifting packages. Fans attending the Women’s north London derby on Saturday 24 October will be able to sample e.l.f. products on stations in the stadium concourses.
The renewed partnership will continue to deliver community initiatives and unique experiences for our Women’s team supporters to share in their passion for the team.
Ryan Norys, Chief Revenue Officer, Tottenham Hotspur said: “Our partnership with e.l.f. brings together two disruptors in their respective spaces, united by a shared ambition to challenge convention and drive the women’s game forward. The first year of the partnership was underlined by the progress of our Women’s team on the pitch, and together we will continue to champion the women’s game and create unmatched experiences for our supporters.”
“We’re proud to continue our partnership with Tottenham Hotspur Women to force multiply visibility, access and opportunity for women in sports. Together, we’re using our loudspeaker to champion these incredible athletes, connect communities and help change the game for the next generation,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Brands.
“Too many girls leave sports just as they’re building the skills that can shape their futures. We want to disrupt that trajectory by keeping girls in the game, democratizing access to the playing field and opening more doors from the locker room to the boardroom.”
e.l.f. Brands, part of e.l.f. Beauty (NYSE: ELF), includes e.l.f. Cosmetics, e.l.f. SKIN and e.l.f. Hair, and is fueled by a mission to make the best of beauty accessible and a purpose to make the world a better place for every eye, lip and face.