Tottenham Hotspur are reportedly set to eclipse Everton's £10m naming rights deal within the next calendar year.
The Lilywhites currently ply their trade at the Tottenham Hotspur Stadium following a move from a temporary base of Wembley Stadium in 2019.
On the other hand, Everton have only just settled into their Hill Dickinson home at the beginning of the 2025-26 campaign.
Thomas Frank is now in charge of Tottenham but is coming under serious scrutiny after a 3-0 loss at Nottingham Forest on the weekend.
The Europa League winners are languishing down in 11th in the Premier League standings, 14 points behind North London rivals and league leaders Arsenal.
A tough remainder of the festive period awaits for Spurs who welcome current champions Liverpool to the capital on Saturday evening.
Tottenham heading towards major naming rights deal?
According to football finance expert Dan Plumley via Tottenham News, Tottenham are set to make positive changes off the pitch in the near future.
The Lilywhites are preparing to welcome Alex Scotcher to the club as a new commercial director, with the chief helping Everton secure their naming rights deal with Hill Dickinson.
The Toffees receive around £10m from Hill Dickinson for the rights, with Tottenham looking to pocket even more for the name of their stadium in North London.
It is understood that Spurs' recent success in the Europa League and current status as a Champions League club will help them to secure a more lucrative deal than Everton.
The Tottenham Hotspur Stadium also hosts NFL and F1-related events, further boosting its attractiveness to potential sponsors.
How much could Spurs pocket from naming rights deal?
Given that Everton are earning £10m per year from Hill Dickinson, Tottenham will be looking to pocket a greater amount.
The top naming rights deal in Europe supposedly collect from £17m-£20m in 12 months, although Spurs may fall slightly short of those figures.
As a result, it is reasonable to expect that the North Londoners are seeking to earn around the £15m mark per year.
FGG says: The inevitable is upon Spurs
Following its grand opening in 2019, The Tottenham Hotspur Stadium has gone a long time without having a sponsorship deal attached to its name.
That is extremely surprising, given the world-class nature of the venue, its ideal location in London and the fact that it hosts multiple sports and concerts to capture attention across the globe.