Football Ground Guide

Why the Emirates can’t keep up with Tottenham Hotspur Stadium despite Arsenal’s on-pitch success

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North London rivals Arsenal and Tottenham Hotspur are preparing to lock horns in Sunday's derby clash at the Emirates.

The Gunners are leading the way in the Premier League, while Tottenham are eight points adrift of their local rivals in fifth position.

Arsenal may be a stronger force than Spurs on the pitch, but The Athletic claims that the latter is ‘way ahead' in the stadium battle between the two clubs.

Tottenham's stadium has developed a reputation as one of the best venues in Europe since it opened in 2019, overshadowing Arsenal's 19-year-old Emirates Stadium.

Why is Tottenham's stadium better than Arsenal's?

Away from football, Tottenham has become the home of different sporting events and concerts. The Tottenham Hotspur stadium holds annual NFL games and has been the venue for a number of major boxing bouts. The stadium has provided the backdrop for Anthony Joshua vs. Oleksandr Usyk, Tyson Fury vs. Derek Chisora and both fights between Chris Eubank Jr and Conor Benn.

The Tottenham Hotspur stadium has also hosted Rugby Union and Rugby League games, while there is a go-karting track open to the public below the South Stand.

In regard to concerts, the stadium has welcomed major artists like Beyonce, Lady Gaga, Kendricck Lamar and Guns N' Roses.

The multi-purpose venue has created fresh revenue opportunities for the club, especially as it is allowed to host 30 non-football events per year. The retractable pitch also makes it possible for Spurs to host events all year round.

In contrast, Arsenal are only permitted six non-football events and can only hold those events during the off-season.

With their stadium trailing behind their local rivals, Arsenal are believed to be looking at how they can improve the Emirates to create more revenue opportunities.

FGG says: Results on the pitch remain priority

Arsenal will still feel they have the upper hand over Spurs due to their performances of the pitch. The Gunners have established themselves as consitent Premier League title challengers, and currently in a good position to mount another title tilt this term.

Fans will always care more about results on the pitch than the revenue being made off it. With that said, Tottenham will hope that the extra funds generated by the stadium will allow them to invest wisely to become a regular operator at the top of the table.

Spurs fan group makes clear request to club amid declining atmosphere at Tottenham Hotspur Stadium

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The Tottenham Hotspur Supporters' Trust has claimed that high ticket prices are the main contributor to the recent lack of atmosphere at home matches.

After winning the Europa League under the tutelage of Ange Postecoglou last season, Spurs are back in the Champions League at their Tottenham Hotspur Stadium in North London.

However, the Lilywhites have failed to fill the ground in both of their European nights so far this term, with matches against Villarreal and Copenhagen seeing supporter numbers well below capacity.

Following the international break, Thomas Frank's side make the short trip across North London battlelines to face Arsenal at the Emirates on November 23.

“Unaffordable” ticket prices to blame for declining atmosphere

After significant decreases in attendance at the beginning of this term, especially in the Champions League, The Tottenham Hotspur Supporters' Trust have released a message to the club.

“Over the last couple of seasons, it's undeniable that the atmosphere has declined at Tottenham Hotspur Stadium. The reasons are simple – too many empty seats and too many supporters, particularly young supporters, priced out of attending. Thin the crowd and you thin the noise,” said the statement.

“Europa League nights last season, with sensibly-priced tickets, proved the point: fair ticket pricing fills the ground, often with the next generation of Spurs fan and the noise follows.

“This season, the illusion has gone. The Champions League – our flagship nights – has seen thousands of empty seats, in our view due to unrealistic and unaffordable match pricing.

“We're asking the club to make ticketing fair and affordable and encourage the next generation of all match-going fans, so the stands are packed, every match, all season. Fill our home – and we'll find our voice again.”

Assessing the attendance problem

Following their 17th-placed finish in the Premier League last campaign, there was understandable jubilation from Tottenham fans as their side qualified for the Champions League via Europa League glory.

However, that excitement amongst supporters has not translated to their 62,000-seater stadium, which has seen poor attendances for European fixtures.

Just shy of 55,000 people were present for Spurs' narrow success over Villarreal in September, whilst only 49,500 came out for the battering of Copenhagen at the beginning of November.

FGG says: Adjust the prices

Given the size of Tottenham Hotspur as a club, it is baffling to say massive areas of empty seats during Champions League contests.

This is a clear indicator that fans are being priced out of attending matches that are not included on their season ticket.

Tottenham could land huge ‘£40m-a-season’ sponsor deal thanks to key stadium advantage over rivals

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Tottenham Hotspur are set to benefit from a major upcoming shirt sponsor deal thanks to their state-of-the art Tottenham Hotspur stadium.

The club revealed that current front-of-shirt partner, Hong Kong insurance group AIA, will not be extending their deal beyond the 2026-27 season, instead becoming the new training kit sponsor on an agreement running until 2032.

Tottenham set for £40m sponsor deal?

Speaking to Football Insider, former Manchester City financial adviser Stefan Borson revealed the Lilywhites' next deal could be worth around £40m.

“I would think £35-40m would be the target price, probably something in that order.

“I mean, we know where the market is because it looks like Chelsea have been trying to get it for let’s say £60m.

“Now, I suspect that the proposition as a main sponsor of Tottenham Hotspur has more that you get within the sponsorship, partly because the stadium is just that much better and has more events and all of this sort of stuff.”

Lilywhites set to exceed Chelsea's sponsorship targets

Borson advised that Thomas Frank's side should be able to command a higher price than neighbours and rivals Chelsea due to the extent of the facilities at their new home opened in 2019.

“You’ve got the boxes and all this sort of stuff, so it’s not impossible that there’s a lot more value of the kind of peripheral marketing and hospitality rights that you get with Tottenham Hotspur,” said Borson.

“When you add these things up, that could be worth £3m of value maybe. I would think that the upper limit is probably the sort of £60m that Chelsea haven’t been able to achieve.

“The more realistic level is, as I say, probably around £35-40m a season.”

Chelsea are, indeed, still yet to agree a front-of-shirt sponsor for the 2025-26 season and beyond as the Blues hold out for their £60m valuation.

FGG says: Tottenham Hotspur Stadium continues to prove its worth

Since the £1.2bn investment in their new North London home, Tottenham Hotspur have continuously made the state-of-the-art venue and facilities count to form a lucrative arena – one with a greater scope for income than those around it at the top end of the Premier League.

The sponsorship details should only continue those rewards, with the club better able to capitalise on their asset in a bid to build further on the £255m of commercial income generated in the 2023-24 financial year per the club's accounts.

This adds to year-round income available from the ground's ongoing NFL deal, reportedly earning Spurs £2m per matchday, which has been extended until at least 2030, while the stadium also continues to serve as an attractive London venue for a variety of concerts and other shows.

Tottenham receive £100m ENIC cash boost to ‘supercharge’ training ground expansion and stadium projects

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Tottenham receive £100m ENIC cash boost to ‘supercharge’ training ground expansion and stadium projects - Football Ground Guide
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Tottenham have received a £100m cash boost from their owners, the Lewis family trust, aimed at funding transfers and key infrastructural projects.

The investment was channelled through ENIC, the family’s investment vehicle, and according to The Guardian, a source close to the Lewises confirmed their commitment to long-term success across all fronts.

It also sends a strong message to potential buyers – who have shown interest since Daniel Levy’s exit in September – that the club remains under firm ownership and is not for sale.

Among the major infrastructural targets are the expansion of the club’s Enfield training ground and several non-football development projects.

Tottenham reveal infrastructural plan

Tottenham’s next phase of development includes the construction of a hotel and an indoor arena near the Tottenham Hotspur Stadium, both aimed at boosting non-matchday revenue.

The training ground expansion will also include a purpose-built hub for the women’s team and a bespoke NFL training complex.

In addition, Spurs plan to take on multiple residential developments in the Tottenham area, underlining their commitment to community growth alongside football success.

On-field success remains the principal driver

Despite the growing off-field ambitions, The Guardian reports that the board recognises on-pitch success as the key to sustaining wider growth.

After winning the Europa League but finishing 17th in the Premier League last season, the club sacked Ange Postecoglou in search of greater consistency.

To that end, Tottenham invested £125m this summer on new signings, including Mohammed Kudus and Xavi Simons, both expected to raise the squad’s competitive level.

FGG Says

This investment is a strong statement of intent from the Lewis family, reaffirming their belief in Tottenham’s long-term vision both on and off the pitch.

How Tottenham’s multi-million NFL stadium is turning into one of football’s most lucrative ventures

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How Tottenham’s multi-million NFL stadium is turning into one of football’s most lucrative ventures - Football Ground Guide
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When the Tottenham Hotspur Stadium opened in 2019, it was reported that the North London club had struck a major partnership with the National Football League (NFL).

Purpose-built to NFL specifications, the American sports institution contributed around £10m towards the £1.2bn construction cost, showing a strong early commitment to the project.

Since opening, the venue has hosted the NFL’s London Games every year except 2020, when the pandemic forced the cancellation of the highly profitable event.

Under the terms of their initial 10-year deal, the NFL reportedly pays Spurs around £2m per game, a partnership extended in 2023 until at least 2030.

But the NFL is far from the club’s only revenue stream, with Tottenham also leveraging the stadium for concerts, boxing events, and other high-profile entertainment ventures.

Match day income

Tottenham reportedly earned £106m in matchday income for the 2023-24 season, a slight drop from £118m the previous year, but that figure is expected to rise sharply soon.

Analysts predict the club will smash their matchday income record in 2025-26, with Champions League football set to drive huge ticketing and hospitality revenue.

According to TBR Football, Tottenham earn an average of around £800,000 per home match from catering alone, a figure set to rise even higher during the ongoing 2025 NFL London Games.

Commercial ventures and non-football events

Tottenham’s growing list of commercial ventures, including a 12-year deal with Sports Illustrated signed in September, has also significantly boosted the overall value of their state-of-the-art stadium.

The partnership with Sports Illustrated Tickets is the first under Spurs’ new ‘The Collective’ initiative, aimed at securing commercial partners for each stand at the Tottenham Hotspur Stadium.

As part of the deal, Sports Illustrated has gained major branding rights in the East Stand, alongside a new 3,000-capacity premium hospitality experience within the stadium.

According to reports, Tottenham generated £55m from non-football events in 2023-24, including concerts and combat sports, and artists like Gorillaz and System of a Down are still set to perform there in 2026.

FGG Says

Tottenham have brilliantly turned their stadium into a year-round business hub, mixing sport, music, and entertainment to maximise every revenue stream possible.

Their partnership model shows smart long-term thinking, and commercial deals like Sports Illustrated's will ensure Spurs stay financially competitive.

How to get Frankfurt vs Tottenham tickets for crucial Europa League tie

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How to get Frankfurt vs Tottenham tickets for crucial Europa League tie - Football Ground Guide
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On Thursday, April 17, Eintracht Frankfurt will welcome Ange Postecoglou's Tottenham Hotspur side to the Deutsche Bank Park for the second leg of the pair's crucial Europa League quarter-final tie.

The home side come into the two-legged fixture on the back of a relatively impressive domestic league campaign, sitting third in the Bundesliga and winning each of their last two matches.

For Spurs, the complete opposite is true. In a season blighted by injuries, the North London side have lost 15 Premier League games and currently sit in 14th place, 16 points adrift of those coveted top four spots.

With both teams keen to adopt an attacking style of play this fixture will almost certainly be entertaining regardless of which side comes out on top. For those still looking to secure a seat at the stadium on matchday, here is everything you need to know about how to get Frankfurt vs Tottenham tickets.

Frankfurt vs Tottenham tickets: Buying guide

Home tickets

Unfortunately, at the time of writing, all home tickets for this fixture have sold out and none are available to purchase. This is primarily because Frankfurt began their sales window for the game particularly early, with most season ticket holders securing their seat almost immediately.

Then, it was the turn of the standard members, who were able to purchase any remaining tickets for the game. This window began on March 17, which means members have already had over two weeks to secure their seats.

However, whilst purchasing your ticket through this route appears, at the very least, extremely difficult, there are other options available to you which will be discussed later in the guide.

Away tickets

Tottenham Hotspur have been handed an away allocation of 2,912 for this fixture, with tickets priced at £33 for adults. Many of these tickets are for the standing portion of the away section, however, seated tickets were also available upon request.

To be eligible for these tickets, Spurs supporters needed at least 271 ticketing points, and were also required to hold a season ticket with the club.

Unfortunately, the sales window has already closed, with successful applicants expected to be charged on April 4. All those who are successful will be emailed their ticket no later than April 15.

It is also worth noting that of the 2,912 tickets allocated to the club, 12 are wheelchair-user seats and 12 are easy accesses – all of which are located within the dedicated away section.

Hospitality

Perhaps rather uniquely, Frankfurt have sold out the vast majority of their hospitality packages for the entire 2024/25 campaign, and there are none available at all for this fixture at the time of writing.

However, we do recommend consulting the club's official ticketing portal regularly in case this changes ahead of matchday.

Frankfurt vs Tottenham tickets: Alternative options

If none of the methods above are proving fruitful, then one remaining option for supporters desperate to get their hands on Frankfurt vs Tottenham tickets is the third-party resale markets.

These websites often have a large collection of tickets for most fixtures, albeit at extremely inflated prices compared to what would be considered to face value. Two such websites are as follows:

Livefootballtickets

Seatpick

At the time of writing, Livefootballtickets currently have 45 tickets available for this game, the cheapest of which is a whopping €219.83.

The main concern with such sites is the authenticity of the tickets being sold. While many provide their own respective guarantees, you can never be too careful. If purchasing tickets through this method, we recommend you be diligent and always proceed with caution.

Whichever way you decide to secure your Frankfurt vs Tottenham tickets for this match, we hope you have an enjoyable matchday experience at the Deutsche Bank Stadium.

Tottenham Hotspur fans in Alkmaar: Essential matchday guide to AFAS Stadium

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Tottenham Hotspur fans in Alkmaar will hope to see their side make up for poor league form by continuing their adventure in the Europa League in Alkmaar.

For the Spurs fans, the Europa League offers one last chance to claim silverware this season and remain in Europe for next season. While one of the clear favourites for the rest of the tournament, Spurs will need to get past some tricky sides, and AZ Alkmaar will be no pushover.

How many Tottenham Hotspur fans are in Alkmaar?

Tottenham Hotspur fans in Alkmaar were given an allocation of just 950 tickets at the AFAS Stadium. There may be more than this number of fans travelling as Spurs fans look to soak in the European nights.

Where do the Tottenham Hotspur fans sit in the AZ?

The AFAS Stadion opened in August 2006 and has a seating capacity of 19,478. In UEFA competitions, it is referred to as the AZ Stadion, while some supporters call it the Victorie Stadion, a nod to a victory in the Eighty Years' War.

In August 2019, the stadium experienced a partial roof collapse, but fortunately, no one was injured in the incident. During the reconstruction, AZ played their home games in The Hague. A new roof has since been installed, and the stadium's capacity was increased from 17,023 to 19,478. More than a decade ago, following their success in the late 2000s under Louis van Gaal, AZ aimed to expand the stadium to 30,000 seats; however, this plan was not realized.

Away fans are seated in sections L and K.

Full fans' matchday guide for AZ Alkmaar vs Tottenham Hotspur

One early warning for Spurs fans is that back in 2023 AZ Alkmaar was fined €80,000 for their fans attacking West Ham supporters in their UEFA Europa Conference League semi-final second leg in May.

Alkmaar banned 43 fans as a result, and several arrests were made. Spursfans should be fine, but they should use common sense to avoid trouble.

Where to eat & drink for Tottenham Hotspur fans in Alkmaar

Alkmaar is a small city with small bars, the best of which are in the Waagplein area. Many of these won't be welcoming to away fans and the Dutch police may limit entrance for away fans. However, Alkmaar is only a 40-minute train journey from Amsterdam where Spurs fans will be able to find a huge selection of large bars suitable for football fans.

If you are in Alkmaar, base yourself around Paardenmarkt, the designated zone for Spurs fans, and avoid “Platte Stenenbrug” bridge, where AZ fans tend to congregate. There will be food and drink stalls within Paardenmarkt for Spurs fans to eat and drink.

Ticket collection info for Tottenham Hotspur fans in Alkmaar

Tottenham Hotspur fans in Alkmaar were given an allocation of 950 tickets at the AFAS Stadium.

Season ticket holders who attended the away games at Hibernian and Legia Warsaw were given priority, followed by those who attended only the latter game. The sales windows continued with various factors determining priority, including length of time as a season ticket holder and number of away league games attended collectively.

How to get to AFAS Stadium: Guide for Tottenham Hotspur fans in Alkmaar

Most Spurs fans will be travelling on matchday from Amsterdam. Buses will likely be provided from Alkmaar train station to the stadium. Trains between Alkmaar and Amsterdam are regular and increase in capacity and frequency around matches.

For those driving, the stadium is right next to the A9 motorway.

If fans want to walk, it takes about 30 minutes from the city centre, although the main train station is further than this.

Shuttle buses run from the station to the stadium, while the bus 163 from the station can take you there too.

AZ Alkmaar FAQs

Who are AZ Alkmaar?

Where is Alkmaar?

Forty minutes away from Amsterdam in the Netherlands.

FGG says: All on the line for Spurs

It really is all or nothing for Spurs in Alkmaar. On paper, it's an easy game for the Premier League side, but given their form this season, it might be anything but. While they made it through the round of 16, they made it look complicated, dropping points to Rangers and Roma while losing to Galatasaray. While they did face Alkmaar already, it wasn't the most convincing victory in London. Spurs have a lot to do, and winning this trophy is going to get a lot more than luck.