A Saudi Arabian entity are frontrunners to secure the naming rights at Tottenham's stadium, talkSPORT understands.
The Tottenham Hotspur Stadium has remained without such brand association since it opened in April 2019.
However, Spurs are understood to be close to finalising a deal with advanced talks taking place.
Dealmakers have proposed two companies, one subsidiary of PIF [the Saudi Public Investment Fund] and a second unaffiliated company.
Legalities are currently being explored in order to avoid conflict with Newcastle, where PIF own an 85 per cent stake.
Nothing is yet to be guaranteed and Spurs have also been in contact with American companies.
But discussions are advanced and senior government officials have also been involved.
The Tottenham Hotspur Stadium boasts the second-highest capacity in the Premier League with 62,850.
Only Manchester United's Old Trafford boasts a larger capacity at 74,197.
Spurs' home ground is also a multi-purpose venue that hosts NFL games and concerts, as well as rugby matches and boxing events.
The north London side could become one of seven clubs to have stadium naming rights in the 2025/26 Premier League season.
Rivals Arsenal and Manchester City are the most notable examples with their respective Emirates Stadium and Etihad Stadium.
These negotiations come amid a summer spending spree on the first team following their Europa League success in May.
On Thursday, Spurs announced the £55million signing of Mohammed Kudus from West Ham.
His move has followed the permanent arrivals of Mathys Tel and Kevin Danso following their loan spells during the 2024/25 campaign.
Luka Vuskovic and Kota Takai have also joined the club, with their spending sitting at around £122m so far.
Morgan Gibbs-White is another target for Thomas Frank's side after they triggered his £60m release clause at Nottingham Forest.
However, talkSPORT understands Forest are considering legal action over a perceived illegal approach from Spurs.
Sources close to Forest say owner Evangelos Marinakis is 'furious' with how Gibbs-White's potential transfer has arisen.
Forest say they never gave Spurs permission to hold talks with the 25-year-old midfielder.
They are also suspicious over a breach of confidentiality regarding his £60m release clause.